Stay you.
Stay sharp. Stay true. Stay you.
Live a full life. Your whole life.
Live a full life. Your whole life.
Assess
Gain insight into your risk of developing dementia and cognitive decline, track changes over time to adapt your action plan
Act
Engage in the science-backed actions and habits that prevent dementia, boost your cognition, and help you achieve your life goals
Start gaining insights for free with our
5-minute rapid assessment
Assess my risk5-minute rapid assessment
Start exploring our 150+ evidence-based interventions for free
Browse interventions.png){kind=icon}
- NEED TO IMPROVE BULLET WORDING - MAKE PITHY/EXCITING
30+ blood biomarkers - Targeted re-assessment for any health risks discovered
- Genetic APOE risk status
- Cognitive performance testing
- Access to advanced blood amyloid testing (if applicable)
- Easy to understand test results and interpretation
- All in one place/one experience, access to all the most relevant markers/indicators that everyone should have, + access to more advanced testing if needed
The medical system is way behind - we have the 27 things that all Americans over 45 should be getting every year, but can't
We've taken the best of cutting edge research and developed the 27 things...
- 1-on-1 coaching with brain health experts to walk through your test results and co-create your personal brain health protocol
- Personalized science alerts to keep your protocol up to date
- Preferred access to clinical trials (if applicable)
- Help navigating the healthcare journey (if applicable)
Imagine all your brain can do
BetterBrain uses personalized testing to help you understand your brain and creates an action plan for you to harness its full potential
The most insightful brain assessment
Learn exactly what's affecting your brain's health and performance with testing tailored to your needs.
A protocol designed around you
1-on-1 coaching with brain health experts to design a plan that fits your biology, preferences, and constraints
Witness your progress
See the impact of your changes in your blood and in your brain
30+ tests
1-on-1 coaching
Personalized insights
BetterBrain is your lifelong partner for all your brain health needs
Starting at $399 - results or your money back
Starting at $399 - results or your money back
Unsure if you're at risk?
Get immediate insights with a ~5 minute assessment
Convenient assessment, precision results
Our list of tests has been curated by a panel of cross-specialty physicians to provide you a relevant and affordable view of your brain health. Your biomarkers are the basis on which we create a tailored health plan that addresses the specific risk factors you may have.
Genetics
Learn your APOE genotype to understand your genetic risk and where to focus your efforts.
Blood biomarkers
Get 30+ curated blood biomarkers most critical to brain health to identify the highest impact areas for improvement. Follow up on abnormal results with targeted tests to identify the exact factors to focus on.
Cognitive tests
Understand the current function of your brain and pinpoint specific ways in which you can improve your cognition. See the way your efforts improve your brain, not just as numbers on a page, but as boosts in performance.
Want to learn your risk status right away?
We know that all these tests take time and effort. If you're looking for the 5 minute version to help you get a sense of your brain health and performance, we've got just the thing.
Design the protocol that's right for you
Alzheimer's prevention may sound like a new field, but researchers have been studying ways to prevent the disease for years. We've worked with the leading doctors and scientists in the field to gather the most promising things you can do starting today to reduce your risk.
140+ science-backed interventions at your fingertips
These aren't tidbits we heard from our well-intentioned neighbor. Our list draws on the expertise of leading figures in brain health research and treatment, many of whom use the very same interventions we share in the library. We share the science of how each intervention works in plain English, and link to studies that demonstrate the benefits.
Conveniently organized to guide your browsing
We've built a library, not a list. To help you triage through the available interventions, you can filter based on what's most important for you: impact, effort, time, cost, and others.
Highlighting what's most important for you
After all, there's a reason you're getting so many tests. Your results feed into our powerful personalization engine which identifies the interventions that address your risk factors and have the biggest influence on your brain health.
Guided by our expert coaches
We know that all the tests and interventions can be overwhelming. That's why our health coaches are trained on the very latest in brain health. Each membership comes with a 30-minute session to help guide you through your personalized strategy and support you through your journey. Further sessions are always available, as is our in-house AI whiz kid, BrainGPT.
You're in charge
Our recommendations are just that. You decide how BetterBrain fits into your life, not the other way around. Use our library to make informed decisions and create a tailored protocol that fits your lifestyle.
Available to anyone, anytime
We strongly believe that everyone can and should benefit from our library. Although personalized recommendations are only available to our members, access to the library is free and highly encouraged.
Partnership in prevention
Delaying the onset of cognitive decline by five years reduces your chances of getting the disease by 50%. Your personal protocol is your blueprint to brain enhancement and dementia prevention, and BetterBrain is there to support you every step of the journey.
We curated a marketplace, just for you
When we started our own brain health journeys, we had to parse through thousands of different products and services to find the ones that we liked and actually worked. We've supplemented our hours of research with recommendations from health authorities, leading clinicians, and third party reviewers to put together a marketplace of handpicked solutions that we believe in.
Insights into the latest therapeutics
The brain health landscape is quickly growing, and it's important to stay up to speed. Whether the FDA approves a better test or we hear about a clinical trial that might be relevant to you, we are constantly scanning new developments to make sure you can make use of the cutting edge of brain science
A science-based perspective on supplements
Unlike therapeutics, supplements don't go through any regulatory review. Since they don't have to undergo testing for efficacy or quality, there's many products that seriously overstate their health benefits. Despite this, we're big believers in supplements. There are mountains of peer-reviewed evidence that specific supplements can boost your brain health. We share this evidence with you, and vet all the manufacturers we work with to make sure you receive only the highest quality supplements.
(Also) available to anyone, anytime
Just as with the brain health library, we think that most anyone interested in brain health can benefit from our marketplace, but as a member, you save 20% off the listed prices.
150+
interventions that have been proven to promote brain health
45
active clinical trials focused specifically on preventing Alzherimer's and MCI
1
drug already approved to treat early-stage Alzheimer's
Sanjay Gupta, MD
Richard Isaacson, MD
Kellyann Niotis, MD
Peter Attia, MD
Andrew Huberman, PhD
Atul Gawande, MD
Vivek Murthy, MD
Maria Shriver
Rhonda Patrick, PhD
David Sinclair, PhD
Daniel Amen, MD
Tommy Wood, MD PhD
Dale Bredesen, MD
Jessie Inchauspé
Marie Claire Haver, MD
Mark Hyman, MD
David Linden, PhD
Although BetterBrain is not affiliated with any of the above physicians, our methodology is based on their pioneering research. We encourage you to familiarize yourself with their work, findings, and offerings.
You're right to worry about your brain...
46M
Americans have preclinical Alzheimer's (and most don't know it yet)
20-30
Alzheimer's disease starts 20-30 years before symptoms begin
4 in 5
people will either get Alzheimer's or become a caregiver
88%
of Americans report notice a decline in their brain's ability to perform in their lifetime
... but the trajectory in your hands
4 in 10
Alzheimer's cases can be entirely prevented through early intervention, and...
The other 6
Alzheimer's cases can be delayed, often by many years
4 in 5
people see cognitive improvements from multi-modal interventions
11
Improving your brain health also boosts your health across all 11 organ systems
Learn your risk level in 5 minutes
Start your free risk assessment
Testing 30+ blood biomarkers
Intelligent re-assessment
Insightful interpretation
Insightful interpretation
1-on-1 coaching
Updates from the latest science
Access to experimental treatments
The most insightful and convenient set
of brain health tests
Over $1000 on your own. Included in your BetterBrain membership.
Blood biomarkers
Molecules in your bloodstream contain a wealth of information. Our 30+ blood tests were curated by a panel of cross-specialty physicians to give you a detailed understanding of risks to your brain.
Genetics
Optional
Your genes are your body's blueprint, but they don't dictate your future. Learn your APOE genotype to understand your genetic risk and where to focus your efforts.
Cognitive performance
Keep a pulse on your brain's capabilities. Tracking cognitive function over time can help you discover what works or doesn't work.
Day to day habits
Coming soon!
Your everyday actions add up. Connect your wearables to get personalized insights and recommendations.
Amyloid presence
Optional
Knowledge means next steps. If your results show that you may be at high risk for Alzheimer's, we'll help you access the most precise tests that test for Alzheimer's pathology.
Let's get you some quick wins
Our baseline tests almost always reveal a few sub-optimal markers. We will re-test those markers within 1-2 months to make sure you're back on track after intervention.
Let's get you some quick wins
Our baseline tests almost always reveal a few sub-optimal markers. We will re-test those markers within 1-2 months to make sure you're back on track after intervention.
Insights, not jargon
Our interpretation of your results is informed by the latest scientific evidence available, but written in plain english. No more meaningless numbers.
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Our guidance, on your terms
No two brains are the same, nor are two lifestyles. Our health coaches help you understand the intricacies of your brain and build a plan that works for you.
1:1
session with brain health expert
60
minute session to cover all your questions
0
other protocols like yours
Keeping you one step ahead
Our understanding of brain health is rapidly evolving. We stay up to date with the cutting edge so we can share real time updates relevant to your biology.
The cutting edge at your fingertips
Be the first to use the latest interventions. Get notified about any clinical trials you might qualify for.
You're right to worry about your brain...
Learn your risk level in 5 minutes
Start your free risk assessmentWhat's included with BetterBrain
30+ blood biomarkers
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Unlimited cognitive assessments
keyboard_arrow_right
Optional genetic testing
keyboard_arrow_right
Wearables integration
Coming soon!
keyboard_arrow_right
Insightful interpretation
keyboard_arrow_right
1-on-1 coaching
keyboard_arrow_right
Personalized science updates
keyboard_arrow_right
Access to experimental treatments
keyboard_arrow_right
Blood testing far beyond your annual physical
Our panel of cross-specialty physicians have selected the 30+ tests to give you the most relevant and deep insights into your brain's health.
Over $1000 on your own
Included with BetterBrain
The biomarkers we test for
Vascular
Apolipoprotein B (ApoB)
Total cholesterol
HDL cholesterol
LDL cholesterol
Total cholesterol
HDL cholesterol
LDL cholesterol
VLDL cholesterol
Triglycerides
Cystatin C
Creatinine
Triglycerides
Cystatin C
Creatinine
Nutrients
Fatty Acids, Omega-3 & 6
Vitamin D
Vitamin B12
Vitamin D
Vitamin B12
Ferritin (iron)
Homocysteine
Homocysteine
Metabolic
Hemoglobin A1c (HbA1c)
Insulin
Uric Acid
Cystatin C
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Insulin
Uric Acid
Cystatin C
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Carbon dioxide
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Inflammation
High Sensitivity C-Reactive Protein (hs-CRP)
Alzheimer's pathology
Available as-needed for high risk members
Presence of amyloid plaques in the brain
We don't leave you hanging
Our baseline tests almost always reveal a few sub-optimal markers. We choose the ones that are most important for your brain health and re-test those markers within 1-3 months at no additional cost to make sure you're back on track.
Baseline test
Full battery of tests
Targeted re-testing
Select biomarkers
Keep a pulse on your brain's capabilities
Tracking cognitive function over time helps you pinpoint how to best exercise your brain and quickly see any changes that arise
Games, not pop quizzes
We use the same cognitive assessments used by scientists and clinicians worldwide, and the best part is, they don't even feel like assessments
See your brain improve
in real time
We don't expect you to take our word on your improvements - witness the impact you're having on your brain's abilities
BetterBrain recommends testing your cognitive abilities at least once every three months, but your membership comes with unlimited testing
Know your DNA
A common mutation in the gene for apolipoprotein-E (APOE) is a major risk factor for Alzheimer's and influences treatment decisions
Understanding your APOE genotype can provide valuable insight into your risk, actions you should take, and family planning.
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APOE testing with BetterBrain
The test is simple – simply spit in tube and send back your sample.
Because deciding whether to do genetic testing is a very personal decision, we’ve made it optional with our membership.
Learn more about genetic testing here.
Already done genetic testing?
If you’ve already done 23andMe, upload your data to see your APOE status along and risks score from other associated genes
Connect your wearables to BetterBrain
Coming soon
Your everyday actions add up
Connect your wearables to get personalized insights and recommendations on your sleep, activity, and other biomarkers that you already track
Insights, not jargon
Our interpretation of your results is informed by the latest scientific evidence available, but written in plain english.
No more meaningless numbers.
No more meaningless numbers.
Our guidance, on your terms
No two brains are the same, nor are two lifestyles. Our health coaches help you understand the intricacies of your brain and build a plan that works for you.
1:1
session with brain health expert
60
minute session to cover all your questions
0
other protocols like yours
Keeping you one step ahead
Our understanding of brain health is rapidly evolving. We stay up to date with the cutting edge so we can share real time updates relevant to your biology.
New evidence relevant to your high homocysteine
A study published by Smith et al. provides further evidence for higher dosage of B vitamins to reduce homocysteine levels. Because you are taking B12 supplements to manage your metabolic health, we've suggested an update to your protocol.
The cutting edge at your fingertips
Be the first to use the latest interventions. Get notified about any clinical trials you might qualify for.
Blood testing far beyond your annual physical
Our panel of cross-specialty physicians have selected the 30+ tests to give you the most relevant and deep insights into your brain's health.
Over $1,500 on your own
Included with BetterBrain
From one of 2,000+ labs or the comfort of your own home
Our lab testing partners have over 2,000 locations in the US so you never have to go far to get your blood draw. For maximum comfort and convenience, we also offer at-home draws for an additional $75 fee.
The biomarkers we test for
Vascular
Apolipoprotein B (ApoB)
Total cholesterol
HDL cholesterol
LDL cholesterol
Total cholesterol
HDL cholesterol
LDL cholesterol
VLDL cholesterol
Triglycerides
Cystatin C
Creatinine
Triglycerides
Cystatin C
Creatinine
Nutrients
Fatty Acids, Omega-3 & 6
Vitamin D
Vitamin B12
Vitamin D
Vitamin B12
Ferritin (iron)
Homocysteine
Homocysteine
Metabolic
Hemoglobin A1c (HbA1c)
Insulin
Uric Acid
Cystatin C
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Insulin
Uric Acid
Cystatin C
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Carbon dioxide
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Inflammation
High Sensitivity C-Reactive Protein (hs-CRP)
Alzheimer's pathology
Available as-needed for high risk members
Presence of amyloid plaques in the brain
We don't leave you hanging
Our baseline tests almost always reveal a few sub-optimal markers. We choose the ones that are most important for your brain health and re-test those markers within 1-3 months at no additional cost to make sure you're back on track.
Baseline test
Full battery of tests
Targeted re-testing
Select biomarkers
Keep a pulse on your brain's capabilities
Tracking cognitive function over time helps you pinpoint how to best exercise your brain and quickly see any changes that arise.
Games, not pop quizzes
We use the same cognitive assessments used by scientists and clinicians worldwide, and the best part is, they don't even feel like assessments.
See your brain improve
in real time
We don't expect you to take our word on your improvements - witness the impact you're having on your brain's abilities.
BetterBrain recommends testing your cognitive abilities at least once every three months, but your membership comes with unlimited testing.
Know your DNA
A common mutation in the gene for apolipoprotein-E (APOE) is a major risk factor for Alzheimer's and influences treatment decisions.
Understanding your APOE genotype can provide valuable insight into your risk, actions you should take, and family planning.
APOE testing with BetterBrain
The test is simple – simply spit in tube and send back your sample.
Because deciding whether to do genetic testing is a very personal decision, we’ve made it optional with our membership.
Learn more about genetic testing here.
Already done genetic testing?
If you’ve already done 23andMe, upload your data to see your APOE status along and risks score from other associated genes.
Connect your wearables to BetterBrain
Coming soon
Your everyday actions add up
Connect your wearables to get personalized insights and recommendations on your sleep, activity, and other biomarkers that you already track.
Insights, not jargon
Our interpretation of your results is informed by the latest scientific evidence available, but written in plain english.
No more meaningless numbers.
No more meaningless numbers.
Our guidance, on your terms
No two brains are the same, nor are two lifestyles. Our health coaches help you understand the intricacies of your brain and build a plan that works for you.
1:1
session with brain health expert
60
minute session to cover all your questions
0
other protocols like yours
Keeping you one step ahead
Our understanding of brain health is rapidly evolving. We stay up to date with the cutting edge so we can share real time updates relevant to your biology.
New evidence relevant to your high homocysteine
A study published by Smith et al. provides further evidence for higher dosage of B vitamins to reduce homocysteine levels. Because you are taking B12 supplements to manage your metabolic health, we've suggested an update to your protocol.
The cutting edge at your fingertips
Be the first to use the latest interventions. Get notified about any clinical trials you might qualify for.
When was your last brain check-up?
Dementia can be detected up to 20 years in advance, yet most people with a family history don't check their brain health.
By knowing your numbers, you can address your specific risk factors.
Colonoscopy
Mammogram
Annual physical
Dental check-up
Brain check-up
BetterBrain is your lifelong partner in brain health
We give you insights on your brain health, then use your results to help you improve your risk factors
Two simple steps
No wait times
No hidden fees
No hidden fees
Starting $299
Insights
Holistic brain check-up through curated
blood, genetic, and cognitive testing
blood, genetic, and cognitive testing
Actionable and easy-to-read
interpretation
interpretation
Retesting that targets
your specific risks
your specific risks
Improve
Personal protocol based on your results,
co-created by you
co-created by you
1-on-1 coaching and unlimited messaging
with brain health experts
with brain health experts
Clinical interventions as needed,
working alongside your doctor
working alongside your doctor
Why our members love us
Dementia runs in my family, so I've always had that nagging fear. BetterBrain showed me exactly what was going on and how to take charge of my risk. I used to feel helpless, but now I have peace of mind - that alone is worth everything. I've been recommending BetterBrain to so many of my friends!!
Anna L.
I heard about dementia prevention online, but never knew what was real and what wasn't.When I spoke with Cedric from BetterBrain, he had the answer to every crazy question I had, and the scientific study that supported his answer. I highly encourage anyone to sign up.
Amy S.
I heard about dementia prevention online, but never knew what was real and what wasn't.When I spoke with Cedric from BetterBrain, he had the answer to every crazy question I had, and the scientific study that supported his answer. I highly encourage anyone to sign up.
Amy S.
Dementia runs in my family, so I've always had that nagging fear. BetterBrain showed me exactly what was going on and how to take charge of my risk. I used to feel helpless, but now I have peace of mind - that alone is worth everything. I've been recommending BetterBrain to so many of my friends!!
Anna L.
Watching my mom decline with Alzheimer's was heartbreaking, and knowing that I am genetically at a higher risk for this awful disease scared me. BetterBrain helped me make changes in areas I didn’t even know I needed to work on. I now feel empowered to improve my health and encouraged that I’m on the right track. HIGHLY recommend.
Kim L.
Watching my mom decline with Alzheimer's was heartbreaking, and knowing that I am genetically at a higher risk for this awful disease scared me. BetterBrain helped me make changes in areas I didn’t even know I needed to work on. I now feel empowered to improve my health and encouraged that I’m on the right track. HIGHLY recommend.
Kim L.
I've been feeling mentally sluggish for years. BetterBrain helped me pinpoint the problem and after following their recommendations, that brain fog is finally lifting! I also feel more mental and physical energy, and more motivated to keep improving. It's made such a difference in my work and my mood, and I plan to keep using it annually!!
Katie R.
I've been feeling mentally sluggish for years. BetterBrain helped me pinpoint the problem and after following their recommendations, that brain fog is finally lifting! I also feel more mental and physical energy, and more motivated to keep improving. It's made such a difference in my work and my mood, and I plan to keep using it annually!!
Katie R.
I regularly track my health with blood tests, but finding the time is the hardest part. BetterBrain made it SO easy - no doctor visits needed. BetterBrain broke everything down in a way I could actually understand. Now I have this clear roadmap for improving my brain health and overall health – that's way more empowering than just hoping for the best. Definitely sticking with this.
Will W.
I regularly track my health with blood tests, but finding the time is the hardest part. BetterBrain made it SO easy - no doctor visits needed. BetterBrain broke everything down in a way I could actually understand. Now I have this clear roadmap for improving my brain health and overall health – that's way more empowering than just hoping for the best. Definitely sticking with this.
Will W.
We're all about living.
Everyone on earth deserves the opportunity to lead a life filled with meaning, intimacy, adventure, and enjoyment.
Leading a full life your whole life requires a healthy brain.
Yet somehow, the brain is the organ most neglected by our healthcare systems. Inspired by experiences in our own families, we started BetterBrain to change that.
Who we are
We are a multidisciplinary group of people who want to help others improve their brain health and improve dementia.
We partner with other individuals and groups who believe in our goal to build a community that can support, empower, and learn from itself.
See our bios below.
Why we built BetterBrain
Dementia has touched all of our families. We’ve seen first hand the impact dementia has and the standard of care our loved ones received.
It made us angry.
We're a team of nerds who love to read science, and the science shows there are solutions that can help significantly improve peoples' lives.
We built BetterBrain to make them available to everyone.
"I co-founded BetterBrain to honor my late mother-in-law, Becky Morgan, who battled Alzheimer’s for years before passing in 2023. She and her family were given outdated and often incorrect guidance at every stage of their journey. I remain outraged and motivated to help get every person on earth access to the best science has to offer."
- Tom Latkovic, co-founder
In 2017, curiosity led me to take a 23andMe test. As a lifelong health optimizer, I was shocked to discover I carry one copy of the APOE4 gene, which increases my risk for developing Alzheimer's Disease by 2-3 times. In a panic, I bought test kits for my entire family, and the results shook my world: 4 of out 5 of us had at least one copy of this gene. This revelation propelled me into a mission to learn everything I could about preventing this disease – including thousands of hours of research, conversations with the world's top specialists, frequenting the top Dementia Prevention Clinics. What I learned was too powerful not to be shared with the world, which led me to BetterBrain.
- Cedric Gousseau, co-founder
Our vision
Our mission
Our vision is to create a world where dementia is considered an orphan disease.
We are at an inflection point in dementia prevention and treatment innovation. We firmly believe that with the tools that already exist and continue to emerge, the continued existence of this disease would be nothing short of a tragedy.
Our mission
Our mission is to empower people to take charge of their brain health so they can live a full life, their whole lives.
We seek to impact millions of lives directly through our services and indirectly by catalyzing a cycle of innovation and adoption in brain health across the healthcare community.
Our values
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Lead with empathy
Lead with empathy
We are privileged to be entrusted by people with their most important organ. When faced with a difficult decision, we always do what’s best for people’s lives.
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Challenge the status quo
Challenge the status quo
Our healthcare system is broken — we must forget everything we've learned. By taking a beginner's mindset, we will rebuild a system in a way that actually works.
Relentlessly pursue excellence
Relentlessly pursue excellence
Solving Alzheimer's may be one of the most difficult challenges of our time. This means charging fast at hard problems and not stopping until we achieve our very high bar.
Stay curious, stay humble
Stay curious, stay humble
The field of brain health is moving at an incredible pace. We are quick to admit when we don't know something and we continuously update our perspective.
Our clinical advisors
Tom Latkovic
Co-founder
Tom has spent his career using technology to improve health. Over 20 years at McKinsey he co-founded the McKinsey Health Institute, co-founded McKinsey’s AI practice, led its payor practice, and served as global co-leader of technology solutions. He worked with large health care providers and public health offices to develop and launch digital health solutions focused on brain health.
He was the lead author for the most widely read McKinsey paper in 2022, “Adding years to life and life to years” as well as “The secret to great health? Escaping the healthcare matrix”
Tom serves as Vice Chair of Mercy Ships International, which operates the largest non-governmental hospital ships in the world benefiting 2.5 mm beneficiaries. He is also co-founder of Backrs, a the social mobility and workforce development platform.
Tom, a recent empty nester, enjoys adventures with his wife Kim, mountains, skippering boats, playing and writing music, global affairs, and anything related to nutrition, fitness, and feelings.
Cedric Gousseau
Co-founder
Cedric’s career and experiences led him to pursue his life mission of eradicating Alzheimer’s Disease. Previously, he was an Associate Partner at McKinsey where he helped lead the virtual health practice and the McKinsey Health Institute. Most of his time was spent helping payors, providers, and health tech companies leverage technology to drive better patient outcomes. He also interned with Peter Attia in the development of his premium digital product, Early.
He discovered his family’s genetic risk for Alzheimer’s in 2017, which sparked a nearly decade long passion for applying cutting edge science and technology to improve brain health. In 2019, he won the MIT Healthcare Hackathon pitching a dementia prevention startup.
Cedric is a credentialed actuary (ASA), which was his first foray into the mathematics of longevity. In his free time, he enjoys sports (skiing, squash, rock climbing, ultimate frisbee, cycling, hockey, tennis, surfing, disc golf, slaloming, kiteboarding), fitness, travel, piano, and Russian saunas.
Courtney Giles, RN
Head coach
TBD
TBD
TBD
Wendy Pietri, BSN RN
Health coach
Wendy’s curiosity about the world and love of interacting with others led her to pursue degrees in Biology and Nursing from The University of Tennessee. Rather than treat symptoms, sickness, and injuries, she strives to educate others with easily achieved, science-backed strategies and solutions to prevent problems and disease.
Her pursuit of excellence as a professional athlete has fueled her interest in optimizing mental and physical performance, both in her own life and in helping others become the healthiest and happiest versions of themselves.
Her mom’s journey inspired Wendy to dedicate herself to the study of longevity and brain health. Over the past 6 years she embarked on life-changing journey that resulted in a passion for nutrition, sauna, weightlifting, walking, pickleball and travel with her family. She’s eager and excited to share what she’s learned with others.
Aditya Mookerjee
Founding engineer
Aditya has over 10 years of experience in engineering and engineering leadership, having built several large-scale healthcare software platforms. He has contributed his expertise as a software engineer in the medical device industry building Continuous Glucose Monitors, in the Electronic Medical Records industry working on Telehealth and payments platforms and at Curative, where he developed systems powering 15% of U.S. COVID-19 tests and a health insurance business.
Aditya holds a Bioengineering degree from Lehigh University and a Master's in Bioengineering and Computer Science from UCLA, where he focused on applied machine learning in health domains. Recently relocated to Boulder, Colorado, from San Diego, California, Aditya enjoys surfing, gym workouts, hiking, kayaking, walking his two dogs (a German Shepherd and a Labrador Retriever), and sauna and ice bath sessions.
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Harshel Bahl
Founding engineer
Harshel's academic training has fueled his interest in the HealthTech industry, with a particular focus on the complexities of Alzheimer’s disease. He is passionate about improving the prevention landscape for at-risk individuals.
Harshel holds a first-class BSc in Physics with Medical Physics from University College London and an MS in Biomedical Informatics from Harvard Medical School. His interest in Alzheimer’s disease began at Harvard, where he developed a deep-learning-based classification model for Alzheimer’s disease states using brain MRIs. Additionally, he has conducted research at the Dana Farber Cancer Institute on cancer genomics and at University College London on image registration.
Alongside his academic pursuits, Harshel has extensive software engineering experience through personal projects and internships. This experience enabled him to build the initial beta platform for BetterBrain.
Outside of his professional pursuits, Harshel enjoys reading about new science and technology, cooking, running, music, grand-tour-style road trips, and coding for fun.
Yan Oczkowicz
Head of product
Yan has spent his education and career exploring different aspects of the healthcare system. He worked for 3 years in a tissue engineering lab designing bioreactors to grow whole lungs from stem cells. He later moved to McKinsey & Company for 4 years, working as a Specialist in the healthcare practice. His projects focused on building new business units and products to improve the quality, accessibility, and affordability of healthcare.
Yan was preparing for physician training at Johns Hopkins School of Medicine when he quit to help start BetterBrain, where he leads product development. He’s excited to finally have found a role that combines his passions for patient care, nerdy tech, and wide-scale impact.
Yan holds a Bachelor of Science in Biomedical Engineering from Yale University. In his free time, he enjoys exploring mountain ranges on foot and on skis.
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Tricia Mangan
Head of growth
Tricia is a US Alpine ski racer and 2-time Olympian currently competing on the FIS Audi World Cup speed circuit. She graduated in 2021 from Dartmouth College with a degree in Mechanical Engineering.
Her pursuit of excellence as a professional athlete has fueled her interest in optimizing mental and physical performance, both in her own life and in helping others become the healthiest and happiest versions of themselves.
Throughout her athletic, academic, and career pursuits, Tricia has taken an unconventional path, constantly pushing against traditional boundaries. Her belief that questioning the norm leads to innovation and progress fuels her excitement and passion for BetterBrain's potential to revolutionize dementia prevention.
Beyond her athletic and career pursuits, Tricia loves reading (especially biographies and WWII history), filmmaking, naps, and spending time outside learning new things with friends and her five siblings.
Now introducing pTau-217
The latest breakthrough in Alzheimer’s prevention, available now
pTau-217
A revolutionary new blood test to detect Alzheimer's 20 years in advance so you can take action immediately.
$350
$200
Available now as an add-on to your BetterBrain membership.
Now introducing pTau-217
The latest breakthrough in Alzheimer’s prevention, available now
pTau-217
A revolutionary new blood test to detect Alzheimer's 20 years in advance so you can take action to slow or stop its progression.
Available now as an add-on to your BetterBrain membership.
$350
$200
Available now as an add-on to your BetterBrain membership.
Our clinical advisors
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John Jeffries, MD
Dr. John Jefferies is an internationally recognized cardiologist specializing in cardiomyopathies, heart failure, genetics, heritable disease, artificial intelligence, and rare diseases. He is currently a Professor in the School of Public Health at the University of Memphis, the team cardiologist for the Memphis Grizzlies, and a Research Member of St Jude Children’s Research Hospital. Dr. Jeffries is also the immediate past Governor of the Tennessee Chapter of the American College of Cardiology and immediate President of the American Heart Association Mid-South region.
Dr. Jeffries is the lead Editor of two leading textbooks in cardiology and has authored or co-authored over 300 peer-reviewed manuscripts and book chapters. His research is funded by sources including the National Institutes of Health and multiple industry partners. He is actively involved in the advancement of innovative technologies including AI in healthcare, novel strategies for healthcare provision connectivity, precision medicine, diagnosis and management of rare diseases, and patient advocacy. Additionally, he has served as a Key Opinion Leader for over 30 national and international companies, has served on multiple Scientific Advisory Boards, and is a consultant to both privately held and publicly traded companies.
Dr. Jeffries completed his combined adult cardiology and pediatric training at the Baylor College of Medicine in Houston, Texas at the Texas Children's Hospital, and at the Texas Heart Institute. He received his MPH from the University of Kentucky with a major in Epidemiology, and his MBA from the Wharton Business School of the University of Pennsylvania with a dual major in Management and Entrepreneurship & Innovation.
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Jay Saenz, MD
Jay Saenz, MD, is a board-certified orthopedic surgeon and healthcare entrepreneur with over 19 years of experience in private practice. He is the Founder and President of Aethos Partners, a company dedicated to enhancing patient recovery through the integration of high-quality, innovative products into medical practices. Aethos Partners specializes in creating customized e-commerce platforms that align with the specific needs of individual practices.
His company, Aethos Partners, formerly engaged in a joint venture with Obento Health, a Y Combinator-backed startup specializing in digital marketing and patient education. He now continues to contribute to Obento Health as an advisor. Additionally, his expertise has been pivotal in driving business development at OrthoSouth, where he has played a key role in establishing strategic partnerships and elevating the quality of orthopedic care in local hospitals.
Dr. Saenz holds a Bachelor of Arts in Microbiology from the University of Arkansas and earned his Doctor of Medicine from the University of Arkansas for Medical Sciences. He completed his residency in Orthopedic Surgery at the University of Tennessee-Campbell Clinic and has been practicing in Memphis, TN, since 2005.
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Tommy Wood, MD, PhD
Dr. Tommy Wood is an Associate Professor of Neuroscience and Pediatrics at the University of Washington, where his research focuses on brain health including factors influencing long-term cognitive function and dementia risk.
Tommy earned his Bachelor’s degree in Biochemistry from the University of Cambridge, a medical degree from the University of Oxford, and a PhD in Physiology and Neuroscience from the University of Oslo. In addition to his academic work, Tommy has spent over a decade as a performance consultant for professional athletes, including Olympians and world champions.
He also hosts the Better Brain Fitness podcast, where he discusses strategies to prevent dementia and improve cognitive function. Tommy has appeared on The Drive by Dr. Peter Attia, sharing his expertise on dementia prevention and cognitive health.