BetterBrain makes brain health accessible to all

We're all about living

We believe everyone on Earth deserves the opportunity to lead a life filled with meaning, intimacy, adventure, and enjoyment.
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Leading a full life your whole life requires a healthy brain.

Yet somehow, the brain is the organ most neglected by our healthcare systems. Inspired by inadequate experiences in our own families, we started BetterBrain to change that.

Who we are

We are a multidisciplinary group of people who want to help others improve their brain health and prevent dementia.

We partner with other individuals and groups who believe in our goal to build a community that can support, empower, and learn from itself.

See our clinical and operational team

Why we built BetterBrain

Dementia has touched all of our families. We’ve seen first hand the impact dementia has and the standard of care our loved ones received. It made us angry.

We're a team of nerds who love to read science, and the science shows there are solutions that can help significantly improve peoples' lives.

We built BetterBrain to make them available to everyone.

Learn more from our co-founders

Who we are

We are a multidisciplinary group of people who want to help others improve their brain health and prevent dementia.

We partner with other individuals and groups who believe in our goal to build a community that can support, empower, and learn from itself.

See our clinical and operational team

Why we built BetterBrain

Dementia has touched all of our families. We’ve seen first hand the impact dementia has and the standard of care our loved ones received.

It made us angry.

We're a team of nerds who love to read science, and the science shows there are solutions that can help significantly improve peoples' lives.

We built BetterBrain to make them available to everyone.

Learn more from our co-founders
"I co-founded BetterBrain to honor my late mother-in-law, Becky Morgan, who battled Alzheimer’s for years before passing in 2023. She and her family were given outdated and often incorrect guidance at every stage of their journey. I remain outraged and am motivated to help every person on earth get access to the best science has to offer."

Tom Latkovic

Co-founder @ BetterBrain

"In 2017, curiosity led me to take a 23andMe test. As a lifelong health optimizer, I was shocked to discover I carry one copy of the APOE4 gene, which increases my risk for developing Alzheimer's Disease by 2-3 times. In a panic, I bought test kits for my entire family, and the results shook my world: 4 out of 5 of us had at least one copy of this gene. This revelation propelled me into a mission to learn everything I could about preventing this disease – including thousands of hours of research, conversations with the world's top specialists, and frequenting the top Dementia Prevention Clinics. What I learned was too powerful not to be shared with the world, which led me to BetterBrain."

Cedric Gousseau

Co-founder @ BetterBrain

Our Vision & Mission

Our Vision

Create a world where dementia is considered an orphan disease.

We are at an inflection point in dementia prevention and treatment innovation. We firmly believe that with the tools that already exist and ones that continue to emerge, the continued existence of this disease would be nothing short of a tragedy.

Our Mission

Empower every person to take charge of their brain health so they can live a full life, their whole life.

We seek to impact millions of lives directly through our services and indirectly by catalyzing a cycle of innovation and adoption in brain health across the healthcare community.

Our Values

Lead with empathy
We are privileged to be entrusted by people with their most important organ. When faced with a difficult decision, we always do what’s best for people’s lives.
Challenge the status quo
Our healthcare system is broken — we must challenge/forget everything we've learned. By taking a beginner's mindset, we will rebuild a system in a way that actually works.
Relentlessly pursue excellence
Solving Alzheimer's may be one of the most difficult challenges of our time. This means charging fast at hard problems and not stopping until we achieve our very high bar.
Stay curious, stay humble
The field of brain health is moving at an incredible pace. We are quick to admit when we don't know something and we continuously update our perspective as the science evolves.

BetterBrain's
clinical advisors

BetterBrain is continually evolving with expert-led, science-driven insights

Tommy Wood, MD, PhD

Tommy Wood, MD, PhD

Dr. Tommy Wood is an Associate Professor of Neuroscience and Pediatrics at the University of Washington, where his research focuses on brain health including factors influencing long-term cognitive function and dementia risk.

Tommy earned his Bachelor’s degree in Biochemistry from the University of Cambridge, a medical degree from the University of Oxford, and a PhD in Physiology and Neuroscience from the University of Oslo. In addition to his academic work, Tommy has spent over a decade as a performance consultant for professional athletes, including Olympians and world champions.

He also hosts the Better Brain Fitness podcast, where he discusses strategies to prevent dementia and improve cognitive function. Tommy has appeared on The Drive by Dr. Peter Attia, sharing his expertise on dementia prevention and cognitive health.

Craig Tanio, MD, FACP

Craig Tanio, MD, FACP

Dr. Tanio is trained in internal medicine, brain health, longevity, and precision medicine. As co-founder of Rezilir Health, he leads a clinical team treating complex chronic conditions such as cognitive decline, neurodegenerative disorders, Long Covid, autoimmune diseases, ME/CFS, and environmentally acquired illnesses. His approach emphasizes identifying root causes and providing practical, evidence-based care, drawing from multiple medical disciplines and aligning with patients' values and preferences.He holds a BA in Political Science from UCLA, an M.D. from UCSF, and an MBA from the Wharton School. He completed his residency and fellowship at the University of Pennsylvania, where he served as Chief Medical Resident and was a Robert Wood Johnson Clinical Scholar. Dr. Tanio is board certified in internal and functional medicine and has trained in several functional protocols.He is a co-investigator in the Evanthea Research Study, which explores reversing cognitive decline through precision medicine, and leads studies on real-world outcomes for patients with cognitive decline and ME/CFS. His leadership roles have included serving as Chief Medical Officer of ChenMed, a multi-state group practice for Medicare Advantage patients, a Partner at McKinsey & Company and Chairman of the Maryland Health Care Commission. He is also on the faculty at Johns Hopkins and Nova Southeastern University and is a member of the Alpha Omega Alpha Medical Honor Society.

Jay Saenz, MD

Jay Saenz, MD

Jay Saenz, MD, is a board-certified orthopedic surgeon and healthcare entrepreneur with over 19 years of experience in private practice. He is the Founder and President of Aethos Partners, a company dedicated to enhancing patient recovery through the integration of high-quality, innovative products into medical practices. Aethos Partners specializes in creating customized e-commerce platforms that align with the specific needs of individual practices.His company, Aethos Partners, formerly engaged in a joint venture with Obento Health, a Y Combinator-backed startup specializing in digital marketing and patient education. He now continues to contribute to Obento Health as an advisor. Additionally, his expertise has been pivotal in driving business development at OrthoSouth, where he has played a key role in establishing strategic partnerships and elevating the quality of orthopedic care in local hospitals.Dr. Saenz holds a Bachelor of Arts in Microbiology from the University of Arkansas and earned his Doctor of Medicine from the University of Arkansas for Medical Sciences. He completed his residency in Orthopedic Surgery at the University of Tennessee-Campbell Clinic and has been practicing in Memphis, TN, since 2005.

John Jeffries, MD

John Jeffries, MD

Dr. John Jefferies is an internationally recognized cardiologist specializing in cardiomyopathies, heart failure, genetics, heritable disease, artificial intelligence, and rare diseases. He is currently a Professor in the School of Public Health at the University of Memphis, the team cardiologist for the Memphis Grizzlies, and a Research Member of St Jude Children’s Research Hospital. Dr. Jeffries is also the immediate past Governor of the Tennessee Chapter of the American College of Cardiology and immediate President of the American Heart Association Mid-South region.Dr. Jeffries is the lead Editor of two leading textbooks in cardiology and has authored or co-authored over 300 peer-reviewed manuscripts and book chapters. His research is funded by sources including the National Institutes of Health and multiple industry partners. He is actively involved in the advancement of innovative technologies including AI in healthcare, novel strategies for healthcare provision connectivity, precision medicine, diagnosis and management of rare diseases, and patient advocacy. Additionally, he has served as a Key Opinion Leader for over 30 national and international companies, has served on multiple Scientific Advisory Boards, and is a consultant to both privately held and publicly traded companies.Dr. Jeffries completed his combined adult cardiology and pediatric training at the Baylor College of Medicine in Houston, Texas at the Texas Children's Hospital, and at the Texas Heart Institute. He received his MPH from the University of Kentucky with a major in Epidemiology, and his MBA from the Wharton Business School of the University of Pennsylvania with a dual major in Management and Entrepreneurship & Innovation.

Jordan Glenn, PhD

Jordan Glenn, PhD

Starting from his time at Omada Health, he has developed a diverse background in the digital health space where he has used his aging expertise in exercise, nutrition, and behavior change to focus on disease states such as diabetes, cardiovascular disease, and now Alzheimer’s and dementia.As Neurotrack’s Chief Science Officer, Jordan leads the company’s scientific development and validation pipeline, while informing the company's business development/ partnerships. He also holds an academic dual-appointment at the University of Arkansas and has been authored on over 100 scientific publications. He is also the primary investigator on the DC-MARVEL project, which is the first study ever to investigate the effects of fully remote, digital health coaching on Alzheimer’s disease risk.Jordan holds a PhD with specializations in exercise physiology, gerontology, and nutrition from the University of Arkansas.

Ben Rein, PhD

Ben Rein, PhD

Dr. Ben Rein is a neuroscientist and science educator whose research focuses on the neurobiology of social interactions. He has published over 20 scientific papers about the neuroscience of empathy, the genetic basis of autism, and how brain cell communication regulates social interactions. His research has received awards from the NIH, Society for Neuroscience, and Sigma Xi. Outside the lab, Ben creates educational videos on research, neuroscience basics, and debunks misinformation for his audience of >1 million followers. His videos have received over 60 million views, been featured on major media outlets (ABC News, Good Morning America), and have won awards from the National Academies of Science, AAAS, Society for Neuroscience, and Stanford. Ben serves as Chief Science Officer of the Mind Science Foundation and is an Adjunct Lecturer at Stanford. He has been a scientific consultant for over 35 companies and foundations. He is also a contributing editor at OpenMind Magazine and the Founder of the Aspiring Scientists Coalition, an organization providing free guidance for students in 75+ countries.

Executive team

Co-founder

Tom Latkovic

Tom has spent his career using technology to improve health. Over 20 years at McKinsey, he co-founded the McKinsey Health Institute, co-founded McKinsey’s AI practice, led its payor practice, and served as global co-leader of technology solutions. He worked with large health care providers and public health offices to develop and launch digital health solutions focused on brain health.
He was the lead author of the most widely read McKinsey paper in 2022, “Adding years to life and life to years” as well as “The secret to great health? Escaping the healthcare matrix”
Tom serves as Vice Chair of Mercy Ships International, which operates the largest non-governmental hospital ships in the world benefiting 2.5 mm beneficiaries.  He is also co-founder of Backrs, a social mobility and workforce development platform.
Tom, a recent empty-nester, enjoys adventures with his wife Kim, hiking in the mountains, skippering boats, playing and writing music, global affairs, and anything related to nutrition, fitness, and feelings.

Co-founder

Cedric Gousseau

Cedric’s career and experiences led him to pursue his life mission of eradicating Alzheimer’s Disease. Previously, he was an Associate Partner at McKinsey where he helped lead the virtual health practice and the McKinsey Health Institute. Most of his time was spent helping payors, providers, and health tech companies leverage technology to drive better patient outcomes. He also interned with Peter Attia in the development of his premium digital product, Early.
He discovered his family’s genetic risk for Alzheimer’s in 2017, which sparked a decade long passion for applying cutting edge science and technology to improve brain health. In 2019, he won the MIT Healthcare Hackathon pitching a dementia prevention startup.
Cedric is a credentialed actuary (ASA), which was his first foray into the mathematics of longevity. In his free time, he enjoys sports (skiing, squash, rock climbing, ultimate frisbee, cycling, hockey, tennis, surfing, disc golf, slaloming, kiteboarding), fitness, travel, piano, and Russian saunas.

Brain Health Coach

Wendy Pietri, BSN RN

Wendy is a dedicated Brain Health Coach who combines her nursing background with a passion for cognitive well-being. Her journey into brain health was profoundly influenced by personal family experiences, particularly witnessing her mother's struggle with Alzheimer's disease. These experiences ignited her commitment to helping others achieve optimal brain health and sparked a career dedicated to making a positive impact on individuals and their families.
Wendy's professional journey began with her training as a Registered Nurse, where she earned bachelors degrees in both Biology and Nursing from the University of Tennessee. Additionally, She pursued advanced certifications in brain health and wellness coaching. Her nursing background and personal experience with dementia equips her with a unique perspective, allowing her to integrate medical insights with holistic, personalized coaching strategies.
In her personal life, Wendy is a wife and proud mom to three grown children. She enjoys playing pickleball, weightlifting, sauna, nutrition, walking, and travel. She is eager and excited to share what she has learned with others.

Brain Health Coach

Emily Camiener, MPH, RDN, CDCES

Emily is a dedicated brain health coach who blends her clinical and counseling skills to empower her clients. She draws on her training as a Registered Dietitian Nutritionist, Master of Public Health, and Certified Diabetes Care and Education Specialist, along with advanced certifications in Brain Longevity®, Integrative and Functional Nutrition, and Mindfulness-Based Stress Reduction, to personalize the BetterBrain experience for each client. Emily has been counseling clients in dietary and lifestyle change for over 20 years.

Her academic path began with a psychology degree from the University of Michigan, where she worked as a sleep research assistant, and continued with graduate studies at Loma Linda University, deepening her understanding of the powerful connection between lifestyle and overall health. She completed her dietetics internship both at the University of Michigan Cardiovascular Prevention Program and Oakwood Hospital. Professionally, she has worked in community and clinical settings, specializing in both sports' nutrition, diabetes care and prevention and cardiovascular health.

Emily’s commitment to brain health is deeply personal—she witnessed Alzheimer’s disease impact her mother, fueling her mission to share the latest evidence-based research on dementia prevention and cognitive wellness.

Outside of work, Emily is an avid pickleball player, culinary enthusiast, and art lover. She enjoys brisk walks with her goldendoodle, Izzy, and traveling with her husband and sons to explore new places.

Growth

Tricia Mangan

Tricia is a US Alpine ski racer and 2-time Olympian currently competing on the FIS Audi World Cup speed circuit. She graduated in 2021 from Dartmouth College with a degree in Mechanical Engineering.
Her pursuit of excellence as a professional athlete has fueled her interest in optimizing mental and physical performance, both in her own life and in helping others become the healthiest and happiest versions of themselves.
Throughout her athletic, academic, and career pursuits, Tricia has taken an unconventional path, constantly pushing against traditional boundaries. Her belief that questioning the norm leads to innovation and progress fuels her excitement and passion for BetterBrain's potential to revolutionize dementia prevention.
Beyond her athletic and career pursuits, Tricia loves reading (especially biographies and WWII history), filmmaking, naps, and spending time outside learning new things with friends and her five siblings.

Head of Engineering

Aditya Mookerjee

Aditya has over 10 years of experience in engineering and engineering leadership, having built several large-scale healthcare software platforms. He has contributed his expertise as a software engineer in the medical device industry building Continuous Glucose Monitors, in the Electronic Medical Records industry working on Telehealth and payments platforms, and at Curative where he developed systems powering 15% of U.S. COVID-19 tests and a health insurance business.
Aditya holds a Bioengineering degree from Lehigh University and a Master's in Bioengineering and Computer Science from UCLA, where he focused on applied machine learning in health domains. Recently relocated to Boulder, Colorado, from San Diego, California, Aditya enjoys surfing, gym workouts, hiking, kayaking, walking his two dogs (a German Shepherd and a Labrador Retriever), and sauna and ice bath sessions.

Head of Product

Yan Oczkowicz

Yan has spent his education and career exploring different aspects of the healthcare system. He worked for 3 years in a tissue engineering lab designing bioreactors to grow whole lungs from stem cells. He later moved to McKinsey & Company for 4years, working as a Specialist in the healthcare practice. His projects focused on building new business units and products to improve the quality, accessibility, and affordability of healthcare.
Yan was preparing for physician training at Johns Hopkins School of Medicine when he quit to help start BetterBrain, where he leads product development. He’s excited to finally have found a role that combines his passions for patient care, nerdy tech, and wide-scale impact.
Yan holds a Bachelor of Science in Biomedical Engineering from Yale University. In his free time, he enjoys exploring mountain ranges on foot and on skis.

Founding Engineer

Patrick Gousseau

Patrick is a full-stack software engineer and founding team member at BetterBrain. He holds a degree in Computer Science from the University of British Columbia and previously worked at a Y Combinator-backed unicorn startup, where he helped scale core user-facing systems reaching millions of users.

Excited by the challenge of building something from the ground up and driven by the mission to make brain health accessible and actionable, he joined BetterBrain as an early team member to help bring the vision to life through product and technology.

When he’s not working, Pat’s usually on a mountain, on a court, behind a camera, or making dubious attempts at Eric Clapton riffs on his acoustic guitar.