Rewind the clock

While it may not be satisfying, the reality is that "it depends". There are 100+ potential interventions, but to find the 3-5 most effective ones it is critical to understand your biology — hence why BetterBrain does extensive blood biomarker testing among other assessments.

BetterBrain was designed for anyone interested in improving their brain health — both reducing dementia risk and improving cognitive function. We find that people who benefit the most typically have  (1) a family history of dementia / Alzheimer's, OR (2) 1 or 2 copies of the APOE4 gene, OR (3) have been experiencing some level of cognitive decline they would like to address.

BetterBrain aims to integrate seamlessly into your existing care and help you navigate the broader healthcare system. We do not intend to replace the work of your physician and believe it is important for all to maintain a relationship with a primary care doctor and/or a neurologist.

Blueprint: Our entire assessment process typically takes under an hour (~15 min for at-home blood test (longer if you are going to a local lab), <15 min for cognitive assessment, and <10 min for the health profile). However, the real work starts post-assessment. While many interventions are quick and easy (e.g., new supplement routine), others may require more effort (e.g., optimizing sleep). That said, we work hard to ensure you find things that are enjoyable and beneficial to many other aspects of your life.
Coaching Program: The initial assessment takes under an hour, plus up to weekly coaching sessions across your 12-week program. Sessions focus on sustainable lifestyle changes with your dedicated Brain Health Coach. The program is designed to fit into your life with practical, achievable steps toward long-term brain health improvement.

BetterBrain Coaching Program is eligible for insurance coverage. For 92% of eligible customers, this program costs $0 with insurance. We can help you check your eligibility to see if you qualify.

BetterBrain Blueprint is $89 with insurance coverage. The $89 covers the biomarker panel, which is not included in your insurance benefit. Without insurance, Blueprint is $399. Blueprint is also HSA and FSA eligible for tax savings.

No. BetterBrain is right for anyone looking to improve their brain health and brain performance. The sooner you set a baseline understanding for your body, the easier it will be to see your health trends and take action.

BetterBrain is available in all 50 states, with the exception of certain zip codes. Additionally, you can optionally choose at-home testing in select zip codes in 27 states and the District of Columbia.