Live a full life,
your whole life.

A convenient brain check-up with expert support to prevent Alzheimer's and optimize your cognition.

Your BetterBrain journey

Brain health in today's healthcare system is full of outdated practices, long lines, and unnecessary complexity.
BetterBrain complements your existing clinical care and makes the cutting edge simple and accessible.
BetterBrain Insights
BetterBrain Improve
Step 1

Establish a baseline

Complete your risk assessment, cognitive test, genetic sampling, and blood draw - all from the comfort of your home.
Step 2

Understand your brain

Review the plain English interpretation of your results as soon as tests are processed. Learn your biggest areas of risk. Access clinical consultations and care where appropriate.

Consult with a brain health expert who can walk you through your results in detail.
Step 3

Action plan

Tailor your personal protocol using our vetted list of science-backed interventions with personalized recommendations based on your risk areas.

Use your 1:1 coaching session to co-create a personal protocol that fits your biology, constraints, and lifestyle.
Step 4

Reassess and adapt

Measure your progress by regularly checking your cognitive health scores.

Retest the most important biomarkers for your health and use our on-demand experts to help you identify any new issues and determine the next priorities.
Step 1

Establish a baseline

Complete your blood draw, cognitive test, and risk assessment - all from the comfort of your home.
Step 2

Understand and plan

Visualize your results and see your top opportunities in plain English. Create a personalized protocol that fits your biology, constraints, and lifestyle.
Step 3

Act on your plan

Put your plan into practice and let us help you stay on track. Access curated products and more advanced clinical services if needed.
Step 4

Reassess and adapt

Track your progress over time and adapt your plan accordingly. Allow us to support you throughout your journey.

Essentials

At-home brain health check-up with results you can use to improve
30+ blood biomarkers
Cognitive assessments
Optional genetics
Coming soon!
BetterBrain portal access
Peace of mind for little as a $25 monthly subscription

Premium

Includes everything from the GOOD package
Expert guidance and tailored follow-up testing to optimize your brain health
1:1 expert consultation
Unlimited expert messaging
Follow-up testing
Wearables integration
Coming soon!
High-touch service for little as a $42 monthly subscription

Essentials

At-home brain health check-up with digital tools for self-directed improvement
30+ blood biomarkers
Cognitive assessments
Optional genetics
Coming soon!
BetterBrain portal access
Includes dashboard, protocol builder, & marketplace
Peace of mind for the equivalent of $25 a month

Premium

Feel supported with our expert guidance and tailored follow-up testing
Everything included in Essentials, plus...
1:1 expert consultation
Unlimited expert messaging
Follow-up testing
Wearables integration
Coming soon!
High-touch service for the equivalent of $42 a month

Essentials

At-home brain health check-up with digital tools for self-directed improvement
30+ blood biomarkers
Cognitive assessments
Optional genetics
Coming soon!
BetterBrain portal access
Includes dashboard, protocol builder, & marketplace
Recommended annually.
Peace of mind for the equivalent of $25 a month.

Premium

Feel supported with our expert guidance and tailored follow-up testing
Everything included in Essentials, plus...
1:1 expert consultation
Unlimited expert messaging
Follow-up testing
Wearables integration
Coming soon!
Recommended annually.
High-touch service for the equivalent of $42 a month.

BetterBrain Insights

Get a comprehensive brain check-up from the convenience of your home
30+ blood biomarkers
From the convenience of your home, get tested for 30+ brain health biomarkers curated by physicians
See more
Follow-up diagnostics
Premium only
Re-testing of any biomarkers that were sub-optimal in your baseline at no additional cost, plus any other diagnostics needed
See more
Cognitive assessments
Unlimited access to 15-minute scientifically validated, gamified test
See more
Wearables integration
Premium only
We integrate with 500+ wearables to understand your habits and help guide your actions (coming soon!)
See more
Optional genetics
Test for Alzheimer’s risk gene (APOE4) which 25% of people carry and can be mitigated (coming soon!)
See more

BetterBrain Improve

Act on your results using a tailored protocol
and expert guidance
Results dashboard
Understand your results with plain english interpretations, visualize your health data, and track your results over your lifetime
See more
1-on-1 expert consultation
Premium only
One-hour session with a brain health expert to understand your results and co-create your protocol
See more
Protocol builder
Create a protocol to improve your brain health using vetted science-backed interventions and our data-driven recommendations
See more
Premium only
Unlimited expert messaging
On-demand live chat with our brain health experts
See more
Curated marketplace
Our research team curates the best products and clinical services at best prices
See more

Blood testing far beyond your annual physical

Our panel of cross-specialty physicians have selected the 30+ tests to give you the most relevant and deep insights into your brain's health.
Over $1,500 on your own
Included with BetterBrain

From one of 2,000+ labs or the comfort of your own home

Our lab testing partners have over 2,000 locations in the US so you never have to go far to get your blood draw. For maximum comfort and convenience, we also offer at-home draws for an additional $75 fee.

The biomarkers we test for

Vascular
Apolipoprotein B (ApoB)*
Total cholesterol
HDL cholesterol
LDL cholesterol
VLDL cholesterol
Triglycerides
Cystatin C*
Creatinine
Nutrients
Fatty Acids, Omega-3 & 6*
Vitamin D*
Vitamin B12*
Ferritin (iron)*
Homocysteine*
Metabolic
Hemoglobin A1c (HbA1c)
Insulin
Uric Acid*
Cystatin C*
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Carbon dioxide
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Inflammation
High Sensitivity C-Reactive Protein (hs-CRP)*
Alzheimer's pathology
Available as-needed for high risk members
Presence of amyloid plaques in the brain*

*Not included in typical annual physical

We don't leave you hanging

Our baseline tests almost always reveal a few sub-optimal markers. We choose the ones that are most important for your brain health and re-test those markers within 1-3 months at no additional cost to make sure you're back on track.
Baseline
test
Full battery of tests
Targeted
re-testing
Select biomarkers

Keep a pulse on your brain's capabilities

Tracking cognitive function over time helps you pinpoint how to best exercise your brain and quickly see any changes that arise.

Games, not pop quizzes

We use the same cognitive assessments used by scientists and clinicians worldwide, and the best part is, they don't even feel like assessments.

See your brain improve in real time

We don't expect you to take our word on your improvements - witness the impact you're having on your brain's abilities.
BetterBrain recommends testing your cognitive abilities at least once every three months, and your membership comes with unlimited testing.

Know your DNA

A common mutation in the gene for apolipoprotein-E (APOE) is a major risk factor for Alzheimer's and influences treatment decisions.
Understanding your APOE genotype can provide valuable insight into your risk, actions you should take, and family planning.

APOE testing with BetterBrain

The test is simple – simply spit in tube and send back your sample.
Because deciding whether to do genetic testing is a very personal decision, we’ve made it optional with our membership.
Learn more about genetic testing here.

Already done genetic testing?

If you’ve already done 23andMe, upload your data to see your APOE status along and risks score from other associated genes.

Connect your wearables to BetterBrain

Coming soon

Your everyday actions add up

Connect your wearables to get personalized insights and recommendations on your sleep, activity, and other biomarkers that you already track.
Chart

Avg hours of sleep

May June July Aug Sept
Great job! You have achieved your goal of sleeping 8 hours a night this month.

Insights, not jargon

Our interpretation of your results is informed by the latest scientific evidence available, but written in plain english.
No more meaningless numbers.

Experts that work with doctors

No two brains are the same, nor are two lifestyles. Our brain health experts help you understand the intricacies of your brain and coordinate care with clinicians.

Experts in brain health...

... working alongside your doctors

    Certified experts with a deep background in preventive neurology to help you understand your test results and devise a plan
    Rather than replace your doctors, our experts help you navigate the healthcare system and your interactions with your doctor
    1:1
    session with brain health expert
    60
    minute session to cover all your questions
    0
    other protocols like yours

    Keeping you one step ahead

    Our understanding of brain health is rapidly evolving. We stay up to date with the cutting edge so we can share real time updates relevant to your biology.
    New evidence relevant to your high homocysteine
    A study published by Smith et al. provides further evidence for higher dosage of B vitamins to reduce homocysteine levels. Because you are taking B12 supplements to manage your metabolic health, we've suggested an update to your protocol.
    Review suggestion
    See study summary

    The cutting edge at your fingertips

    Be the first to use the latest interventions. Get notified about any clinical trials you might qualify for.

    BetterBrain’s approach to brain health

    Achieving brain health requires a deep, holistic understanding of your health and using evidence based practices to improve your well-being and reduce risk.

    Insights
    Brain health and dementia risk are best understood using four complementary lenses.
    Each lens helps identify risks, prioritize actions to take, and track whether those actions are working.
    Improve
    Brain function & dementia risk can be substantially improved using  5 principles, which are divided into 11 practices.
    They are especially powerful when used together and are tailored to specific risk factors.

    Brain physiology

    Brain specific-markers including amyloid and tau levels, blood flow,  neurotransmitter activity, brain volume, and signs of damage.

    Whole body health

    A biomarker-based understanding of the 10 bodily systems that most impact dementia risk and well-being

    Cognitive Performance

    An objective understanding of how well you currently think, remember, and solve problems

    Daily function

    Your mood, clarity, energy, mobility, and the absence of unfavorable symptoms

    Engagement

    Engagement is about what we do, not what we avoid. Using our brains to learn, relate to others, and move our bodies can have a profoundly positive impact on our brains.

    Nourishment

    Nourishment is about eating the right food in the right quantity and supplementing when needed.

    Restoration

    Our bodies and brains also need restoration, primarily by sleeping well but also by reducing our stress levels.

    Protection

    Protecting our brains means defending it from harm, whether direct or indirect, and minimizing exposure to the most harmful environmental toxins.

    Treatment

    Treating acute medical issues maintain your body and your brain. It’s important to use the most effective clinical therapies, including prescription drugs.

    Brain physiology

    Whole body health

    Cognitive Performance

    Daily Function

    Engagement

    Move
    Relate
    Learn

    Nourishment

    Supplement
    Eat

    Restoration

    Sleep
    De-stress

    Protection

    Defend
    Environment

    Treatment

    Drugs
    Therapy

    Hover over boxes to see more about how BetterBrain uses the science of Insights and Improve to approach brain health