Live a full life,
your whole life.
A convenient brain check-up with expert support to prevent Alzheimer's and optimize your cognition.
Your BetterBrain journey
Brain health in today's healthcare system is full of outdated practices, long lines, and unnecessary complexity.
BetterBrain complements your existing clinical care and makes the cutting edge simple and accessible.
BetterBrain complements your existing clinical care and makes the cutting edge simple and accessible.
Step 1
Establish a baseline
Complete your risk assessment, cognitive test, genetic sampling, and blood draw - all from the comfort of your home.
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Step 2
Understand your brain
Review the plain English interpretation of your results as soon as tests are processed. Learn your biggest areas of risk. Access clinical consultations and care where appropriate.
Consult with a brain health expert who can walk you through your results in detail.
Consult with a brain health expert who can walk you through your results in detail.
Step 3
Action plan
Tailor your personal protocol using our vetted list of science-backed interventions with personalized recommendations based on your risk areas.
Use your 1:1 coaching session to co-create a personal protocol that fits your biology, constraints, and lifestyle.
Use your 1:1 coaching session to co-create a personal protocol that fits your biology, constraints, and lifestyle.
Step 4
Reassess and adapt
Measure your progress by regularly checking your cognitive health scores.
Retest the most important biomarkers for your health and use our on-demand experts to help you identify any new issues and determine the next priorities.
Retest the most important biomarkers for your health and use our on-demand experts to help you identify any new issues and determine the next priorities.
Step 1
Establish a baseline
Complete your blood draw, cognitive test, and risk assessment - all from the comfort of your home.
Step 2
Understand and plan
Visualize your results and see your top opportunities in plain English. Create a personalized protocol that fits your biology, constraints, and lifestyle.
Step 3
Act on your plan
Put your plan into practice and let us help you stay on track. Access curated products and more advanced clinical services if needed.
Step 4
Reassess and adapt
Track your progress over time and adapt your plan accordingly. Allow us to support you throughout your journey.
BRAIN CHECK-UP
BetterBrain Insights
Get a comprehensive brain check-up from the convenience of your home
30+ blood biomarkers
From the convenience of your home, get tested for 30+ brain health biomarkers curated by physicians
Cognitive assessments
Unlimited access to 15-minute scientifically validated, gamified test
Optional genetics
Coming soon!
Test for Alzheimer’s risk gene (APOE4) which 25% of people carry and can be mitigated
BetterBrain portal
Access to results dashboard, protocol builder, marketplace, wearables integration, and more
FULL EXPERIENCE
BetterBrain Insights + Improve
Act on your results using a tailored protocol and expert guidance
Everything from Insights, plus...
It's important you have all the right biomarkers to make an informed decision when creating your protocol - that's why we only offer BetterBrain Improve as a bundle
1:1 expert consultation
One-hour session with a brain health expert to understand your results and co-create your protocol
Unlimited expert messaging
On-demand live chat with our brain health experts
Follow-up testing
After 1-3 months of action, re-test the biomarkers that were sub-optimal in your baseline
Essentials
At-home brain health check-up with results you can use to improve
30+ blood biomarkers
Cognitive assessments
Optional genetics
Coming soon!
BetterBrain portal access
$300
Buy nowPeace of mind for little as a $25 monthly subscription
Premium
Includes everything from the GOOD package
Expert guidance and tailored follow-up testing to optimize your brain health
1:1 expert consultation
Unlimited expert messaging
Follow-up testing
Wearables integration
Coming soon!
$500
Buy nowHigh-touch service for little as a $42 monthly subscription
Essentials
At-home brain health check-up with digital tools for self-directed improvement
30+ blood biomarkers
Cognitive assessments
Optional genetics
Coming soon!
BetterBrain portal access
Includes dashboard, protocol builder, & marketplace
Peace of mind for the equivalent of $25 a month
Premium
Feel supported with our expert guidance and tailored follow-up testing
Everything included in Essentials, plus...
1:1 expert consultation
Unlimited expert messaging
Follow-up testing
Wearables integration
Coming soon!
$499
Select PremiumHigh-touch service for the equivalent of $42 a month
Essentials
At-home brain health check-up with digital tools for self-directed improvement
30+ blood biomarkers
Cognitive assessments
Optional genetics
Coming soon!
BetterBrain portal access
Includes dashboard, protocol builder, & marketplace
Recommended annually.
Peace of mind for the equivalent of $25 a month.
Peace of mind for the equivalent of $25 a month.
Premium
Feel supported with our expert guidance and tailored follow-up testing
Everything included in Essentials, plus...
1:1 expert consultation
Unlimited expert messaging
Follow-up testing
Wearables integration
Coming soon!
$599
Select PremiumRecommended annually.
High-touch service for the equivalent of $42 a month.
High-touch service for the equivalent of $42 a month.
BetterBrain Insights
Get a comprehensive brain check-up from the convenience of your home
30+ blood biomarkers
From the convenience of your home, get tested for 30+ brain health biomarkers curated by physicians
See more
Follow-up diagnostics
Premium only
Re-testing of any biomarkers that were sub-optimal in your baseline at no additional cost, plus any other diagnostics needed
See more
Wearables integration
Premium only
We integrate with 500+ wearables to understand your habits and help guide your actions (coming soon!)
See more
Optional genetics
Test for Alzheimer’s risk gene (APOE4) which 25% of people carry and can be mitigated (coming soon!)
See more
BetterBrain Improve
Act on your results using a tailored protocol
and expert guidance
and expert guidance
Results dashboard
Understand your results with plain english interpretations, visualize your health data, and track your results over your lifetime
See more
1-on-1 expert consultation
Premium only
One-hour session with a brain health expert to understand your results and co-create your protocol
See more
Protocol builder
Create a protocol to improve your brain health using vetted science-backed interventions and our data-driven recommendations
See more
Curated marketplace
Our research team curates the best products and clinical services at best prices
See more
Blood testing far beyond your annual physical
Our panel of cross-specialty physicians have selected the 30+ tests to give you the most relevant and deep insights into your brain's health.
Over $1,500 on your own
Included with BetterBrain
From one of 2,000+ labs or the comfort of your own home
Our lab testing partners have over 2,000 locations in the US so you never have to go far to get your blood draw. For maximum comfort and convenience, we also offer at-home draws for an additional $75 fee.
The biomarkers we test for
Vascular
Apolipoprotein B (ApoB)*
Total cholesterol
HDL cholesterol
LDL cholesterol
Total cholesterol
HDL cholesterol
LDL cholesterol
VLDL cholesterol
Triglycerides
Cystatin C*
Creatinine
Triglycerides
Cystatin C*
Creatinine
Nutrients
Fatty Acids, Omega-3 & 6*
Vitamin D*
Vitamin B12*
Vitamin D*
Vitamin B12*
Ferritin (iron)*
Homocysteine*
Homocysteine*
Metabolic
Hemoglobin A1c (HbA1c)
Insulin
Uric Acid*
Cystatin C*
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Insulin
Uric Acid*
Cystatin C*
Glucose
Calcium
Blood urea nitrogen (BUN)
Sodium
Potassium
Chloride
Carbon dioxide
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Total protein
Albumin
Bilirubin
Alkaline phosphatase (ALP)
Aspartate amino transferase (AST)
Alanine amino transferase (ALT)
Inflammation
High Sensitivity C-Reactive Protein (hs-CRP)*
Alzheimer's pathology
Available as-needed for high risk members
Presence of amyloid plaques in the brain*
*Not included in typical annual physical
We don't leave you hanging
Our baseline tests almost always reveal a few sub-optimal markers. We choose the ones that are most important for your brain health and re-test those markers within 1-3 months at no additional cost to make sure you're back on track.
Baseline
test
Full battery of tests
Targeted
re-testing
Select biomarkers
Keep a pulse on your brain's capabilities
Tracking cognitive function over time helps you pinpoint how to best exercise your brain and quickly see any changes that arise.
Games, not pop quizzes
We use the same cognitive assessments used by scientists and clinicians worldwide, and the best part is, they don't even feel like assessments.
See your brain improve in real time
We don't expect you to take our word on your improvements - witness the impact you're having on your brain's abilities.
BetterBrain recommends testing your cognitive abilities at least once every three months, and your membership comes with unlimited testing.
Know your DNA
A common mutation in the gene for apolipoprotein-E (APOE) is a major risk factor for Alzheimer's and influences treatment decisions.
Understanding your APOE genotype can provide valuable insight into your risk, actions you should take, and family planning.
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APOE testing with BetterBrain
The test is simple – simply spit in tube and send back your sample.
Because deciding whether to do genetic testing is a very personal decision, we’ve made it optional with our membership.
Learn more about genetic testing here.
Already done genetic testing?
If you’ve already done 23andMe, upload your data to see your APOE status along and risks score from other associated genes.
Connect your wearables to BetterBrain
Coming soon
Your everyday actions add up
Connect your wearables to get personalized insights and recommendations on your sleep, activity, and other biomarkers that you already track.
Insights, not jargon
Our interpretation of your results is informed by the latest scientific evidence available, but written in plain english.
No more meaningless numbers.
No more meaningless numbers.
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Experts that work with doctors
No two brains are the same, nor are two lifestyles. Our brain health experts help you understand the intricacies of your brain and coordinate care with clinicians.
Experts in brain health...
... working alongside your doctors
Certified experts with a deep background in preventive neurology to help you understand your test results and devise a plan
Rather than replace your doctors, our experts help you navigate the healthcare system and your interactions with your doctor
1:1
session with brain health expert
60
minute session to cover all your questions
0
other protocols like yours
Keeping you one step ahead
Our understanding of brain health is rapidly evolving. We stay up to date with the cutting edge so we can share real time updates relevant to your biology.
New evidence relevant to your high homocysteine
A study published by Smith et al. provides further evidence for higher dosage of B vitamins to reduce homocysteine levels. Because you are taking B12 supplements to manage your metabolic health, we've suggested an update to your protocol.
The cutting edge at your fingertips
Be the first to use the latest interventions. Get notified about any clinical trials you might qualify for.
BetterBrain’s approach to brain health
Achieving brain health requires a deep, holistic understanding of your health and using evidence based practices to improve your well-being and reduce risk.
Insights
Brain health and dementia risk are best understood using four complementary lenses.
Each lens helps identify risks, prioritize actions to take, and track whether those actions are working.
Improve
Brain function & dementia risk can be substantially improved using 5 principles, which are divided into 11 practices.
They are especially powerful when used together and are tailored to specific risk factors.