"Within 3 months, I was able to completely change my bloodwork"
Kim
BetterBrain member since 2023
Your plan to think sharper and
prevent dementia.
50+ brain biomarkers, a cognitive assessment, and an up-to 90 min consultation with a Brain Health Coach who turns your results into a personalized action plan. $89 with insurance.
Coaching often covered by employer sponsored insurance
Medicare coverage coming soon
Nearly 1 in 2 dementia cases
can be prevented
A 2024 Lancet Commission report found that 45% of dementia cases are potentially preventable by addressing modifiable risk factors. Blueprint shows you which ones apply to you.
How it works
From insights to action
A comprehensive assessment, a personalized action plan, and a system that adapts as your biology changes.
The Depth Difference
50+ biomarkers your annual physical doesn't test.
Your annual physical screens for general health. We test 50+ markers tied to cognitive performance and dementia risk, then create a plan to help you improve your results.
Annual Physical
Comprehensive Metabolic PanelComplete Blood CountStandard Lipid PanelHbA1CTSH
General health screening, not designed to detect brain health risks.
BetterBrain Blueprint
50+ markers
ApoBHomocysteineVitamin B12hsCRPHbA1cLp(a)FolateUric acidOmega 3Vitamin DInsulinTriglyceridesTSHExecutive FunctionMemory+ 40 more brain-relevant markers
Curated by our advisor panel from peer-reviewed research.
Why these markers matter
Most clients find that they are suboptimal in the additional markers we test, each connecting to a different part of your brain health.
% of clients suboptimal
Vascular Health
ApoB
86%
A sharper measure of cardiovascular risk than standard cholesterol. Your brain depends on healthy vessels.
Modifiable Risk
Homocysteine
49%
Elevated levels are linked to brain shrinkage and cognitive decline, and easily lowered with B vitamins.
Brain Nutrition
Vitamin B12
32%
Low B12 is associated with memory issues and faster cognitive aging. Easy to check, easy to fix when caught early.
Inflammation
hsCRP
57%
A key marker of systemic inflammation, which drives vascular damage and accelerates cognitive decline when chronically elevated.
Pricing
What could cost you $5,000 is now $89
Comprehensive brain health, made accessible.
- ✓50+ brain health biomarkers
- ✓Cognitive testing
- ✓Lifestyle & family history profile
- ✓Up to 90-min 1:1 with a Brain Health Coach
- ✓Personalized action plan
- ✓BeBe (AI) + SMS coach access
- ✓Curated product marketplace
- ✓Content & research library
- ✓Follow-up coaching ($0 with insurance*)
- ✓Optional pTau-217 + APOE add-on testing
What people say after
Blueprint
"BetterBrain made it so easy to assess my risk & formulate a plan"
Ana
BetterBrain member since 2023
"They had the answer to every crazy question I had and the science to back it up"
Amy
BetterBrain member since 2023
Frequently asked questions
What's included in Blueprint?+
Blueprint is a comprehensive brain health assessment that includes 50+ blood biomarkers, a digital cognitive evaluation, an up to 90-minute one-on-one session with a Brain Health Coach who walks you through every result, and a personalized action plan ranked by impact. You also get lifetime access to the BetterBrain app, including your dashboard, resource library, BetterBrain Picks, and 24/7 access to BeBe, our AI brain health coach.
How much does Blueprint cost?+
Blueprint is $89 with insurance for most plans, or $399 cash pay. The $89 covers the biomarker panel, which is not included in your insurance benefit. It is HSA and FSA eligible, and we offer payment plans at checkout. Optional add-ons, pTau-217 and APOE genetic testing, are available for an additional cost and are always paid out of pocket.
Who is Blueprint for?+
Blueprint is for anyone who wants a clear, science-backed picture of their brain health and a plan to act on it. It is especially valuable if you have a family history of dementia, want to be proactive about prevention, or feel your annual physical is not giving you the full picture. It works whether you are new to brain health or already deep in the space and want to fine-tune.
What does a typical action plan look like?+
Action plans are fully personalized to your biology, so no two look the same. Your Brain Health Coach reviews your 50+ biomarkers, cognitive results, lifestyle, history, and goals, then builds a plan ranked by impact. Recommendations typically span targeted supplementation, exercise prescriptions, sleep and stress strategies, nutrition shifts, and any medical follow-ups worth discussing with your PCP.
What happens after I purchase?+
After checkout, you finish a quick registration and get your lab requisition to take to any Quest location (BioReference in NY, NJ, and RI). Standard results come back in about 3 business days; pTau-217 takes about 2 weeks. Once your results are in, you book your up to 90-minute session with a Brain Health Coach who reviews everything and builds your action plan. You also get lifetime access to the BetterBrain app.
Are the sessions virtual?+
Yes, all sessions are by video call. The only in-person part is your bloodwork, which you do at a Quest Diagnostics location near you, or with an at-home draw for $99, available in select areas.
How do I prepare for my bloodwork?+
Fast for 8 to 12 hours before your draw, and stop biotin supplements at least 72 hours beforehand if you are getting pTau-217 testing, since biotin can interfere with results. You will receive detailed prep instructions when you purchase.
Will I talk to a real person or just AI?+
Both. Your up to 90-minute session is one-on-one with a real Brain Health Coach who reviews every result with you and builds your personalized action plan. Between sessions, you have 24/7 access to BeBe, our AI brain health coach, trained specifically on brain health science, for quick questions any time.
Is Blueprint covered by insurance?+
Most major insurers help cover Blueprint, including Blue Cross Blue Shield, UnitedHealthcare, Aetna, Cigna, and others. The fastest way to check your plan is our eligibility check, which verifies in real time and shows your exact cost before you commit. There is no credit card required:app.betterbrain.com/registration?product=blueprint
What if I'm not satisfied?+
Blueprint comes with a 100% money-back guarantee. If you are not satisfied for any reason, including after your bloodwork has been drawn, we will issue a full refund.
What happens after the assessment?+
Your Brain Health Coach walks you through your results and builds a personalized action plan ranked by impact and matched to your biology. From there, ongoing Coaching is available if you want up to weekly support. You also have full access to the entire BetterBrain system, including our resource library, BeBe, our AI brain health coach, and BetterBrain Picks, our curated supplement marketplace.
I have a deductible, how does that work?+
We run an eligibility check directly with your insurance and give you an exact estimate upfront. Under our BetterBrain Guarantee, we will never charge you more than that estimate.
I'm not covered, what are my options?+
Self-Directed is completely free and includes a brain health assessment, personalized protocols, and 24/7 access to BeBe, our AI coach. Blueprint is $399 and Coaching is $1,499 cash pay. Both are HSA and FSA eligible and come with a money-back guarantee.
