For most eligible customers, yes. 92% of eligible customers pay $0 out of pocket because their insurance covers the coaching program. The best way to know is to check your eligibility directly. It only takes a few minutes and there is no credit card required: app.betterbrain.com/insurance-registration

For most eligible customers, yes. 92% of eligible customers pay $0 out of pocket because insurance covers the program. Eligibility depends on your plan, so we run a quick check upfront and confirm any cost before you start. If you are not eligible through insurance, coaching is $1,499.

The card is held on file in case of a late cancellation within 24 hours of your appointment. It is not charged upfront, and this is not a subscription.

Your Brain Health Coach is a licensed healthcare professional, such as a registered nurse or registered dietitian, with specialized training in brain health and dementia prevention. They work one-on-one with you to turn your health picture into a personalized, evidence-based plan across nutrition, sleep, exercise, and stress, and they work under the guidance of our medical advisory board.

Coaching is a 12-week program with a dedicated Brain Health Coach. You start with a first session where your coach goes deep on your lifestyle, habits, and health history, then builds your plan. From there you meet up to weekly by video call to put it into practice. You can add bloodwork for $89 at any point, but it is never required. Most eligible customers pay $0 with insurance.

No. You can start coaching without any lab work. After your first session, you can choose to add lab testing for $89 if you and your coach want deeper insight, but it is optional and never required to begin.

We run an eligibility check directly with your insurance and give you an exact estimate upfront. Under our BetterBrain Guarantee, we will never charge you more than that estimate.

Yes, all coaching sessions are by video call, so you can meet your Brain Health Coach from anywhere.

We will never charge you more than the estimate we give you upfront. You will know your costs before your first session. No surprise bills, ever.

Self-Directed is completely free and includes a brain health assessment, personalized protocols, and 24/7 access to BeBe, our AI coach. Blueprint is $399 and Coaching is $1,499 cash pay. Both are HSA and FSA eligible and come with a money-back guarantee.