Smiling middle-aged woman with long dark hair, with text overlay showing pTau-217 level at 0.18 pg/mL.
Smiling woman with short dark hair in front of large green leaves with colorful wave overlay and text reading 'Energy Optimal'.
Smiling man with beard in front of a stone wall background with overlay text reading 'Processing speed 85'.

The first dementia prevention program covered by insurance

A science-based 12-week program including weekly expert coaching and optional comprehensive testing to help reduce dementia risk, think better, and feel better.

Coaching often covered by employer sponsored insurance
Medicare coverage coming soon
As featured in

Faster, cheaper, better: the rise of blood tests for Alzheimer’s

Blurred abstract background in shades of teal and dark blue.
Smiling middle-aged woman with long dark hair, with text overlay showing pTau-217 level at 0.18 pg/mL.
Smiling woman with short dark hair in front of large green leaves with colorful wave overlay and text reading 'Energy Optimal'.
Smiling man with beard in front of a stone wall background with overlay text reading 'Processing speed 85'.

Nearly 1 in 2 dementia cases
‍ can be prevented

A 2024 Lancet Commission report determined that 45% of dementia cases are potentially preventable by addressing modifiable risk factors.

Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin

How BetterBrain empowers you

Performance

Enhance processing speed, memory, and focus. Target the root-causes of brain fog and mental fatigue

Prevention

Reduce the risk of dementia and protect your brain from decline.

Lifelong Well-Being

Enjoyment, meaning, and independence your whole life

Am I covered?

How it works

Step 1

Understand

Test what matters for your brain across 10 body systems in a single dashboard.

Step 2

Plan

Get a personalized action plan ranked by impact, matched to your biology and budget.

Step 3

Act

Human coaches plus 24/7 AI to keep you on track. Vetted products curated for you.

Step 1

Understand

Test what matters for your brain across 10 body systems in a single dashboard.

Step 2

Plan

Get a personalized action plan ranked by impact, matched to your biology and budget.

Step 3

Act

Human coaches plus 24/7 AI to keep you on track. Vetted products curated for you.

BetterBrain's

clinical advisors

BetterBrain is continually evolving with expert-led, science-driven insights

Dr. Tommy Wood

Chief Science Officer

Craig Tanio, MD, FACP

Jay Saenz, MD

Ben Rein, PhD

Now introducing pTau-217

A groundbreaking new blood test to detect Alzheimer's up to 20 years in advance so you can take action to slow or stop its progression.

Blood Biomarkers to Detect Alzheimer Disease in Primary Care and Secondary Care
A Blood Test Accurately Diagnosed Alzheimer’s 90% of the Time, Study Finds
Signs of Alzheimer’s were everywhere - then his brain improved
No items found.
Faster, cheaper, better: the rise of blood tests for Alzheimer’s
Blood Biomarkers to Detect Alzheimer Disease in Primary Care and Secondary Care
A Blood Test Accurately Diagnosed Alzheimer’s 90% of the Time, Study Finds
Signs of Alzheimer’s were everywhere - then his brain improved
Biomarker Changes during 20 Years Preceding Alzheimer’s Disease
Alzheimer's Biomarkers Show Tantalizing Hint at Utility for Tracking Prevention
Highly accurate blood test for Alzheimer’s disease is similar or superior to clinical cerebrospinal fluid tests

World-class care
‍ covered by insurance

BetterBrain works using the same scientifically-proven methods as top tier Dementia prevention clinics. Just without the 2+ year wait and $10k price tag.

Availability
Continuity
Wait times
Coverage
Results sharing
50 state availability, virtual
Comprehensive, ongoing support
Immediate access
Covered by insurance
Results shared only with you
In-person dementia prevention clinic
5 states only, in-person
Typically one-time visit
1-5 year waitlists
$2,000 - $10,000
May be shared with employers, insurance

Why our clients love us

"Within  3 months, I was able to completely change my bloodwork"

This is some text inside of a div block.

“BetterBrain helped me cut through the noise and focus on what actually works.”

- Amy

“BetterBrain exceeded our expectations—4X the information we were looking for. It changed so much in my life.”

- Cara

"BetterBrain made it so easy to assess my risk & formulate a plan"

“I finally have a sense of control and stopped feeling hopeless about my brain health.”

- Sandra

“Incredible value. Unique access to cutting-edge science for your brain health.”

- Victoria

"They had the answer to every crazy question I had and the science to back it up"

Why our clients
‍love us

"Within  3 months, I was able to completely change my bloodwork"

Kim

BetterBrain member since 2023

“BetterBrain helped me cut through the noise and focus on what actually works.”

Amy

BetterBrain member since 2023

“BetterBrain exceeded our expectations—4X the information we were looking for. It changed so much in my life.”

Cara

BetterBrain member since 2023

"BetterBrain made it so easy to assess my risk & formulate a plan"

Ana

BetterBrain member since 2023

“Incredible value. Unique access to cutting-edge science for your brain health.”

Victoria

BetterBrain member since 2023

“I finally have a sense of control and stopped feeling hopeless about my brain health.”

Sandra

BetterBrain member since 2023

"They had the answer to every crazy question I had and the science to back it up"

Amy

BetterBrain member since 2023

Unsure where to start?
Am I eligible?

Frequently asked questions

Is coaching covered by my insurance?+
For most eligible customers, yes. 92% of eligible customers pay $0 out of pocket because their insurance covers the coaching program. The best way to know is to check your eligibility directly. It only takes a few minutes and there is no credit card required: app.betterbrain.com/insurance-registration
Is BetterBrain coaching really $0?+
For most eligible customers, yes. 92% of eligible customers pay $0 out of pocket because insurance covers the program. Eligibility depends on your plan, so we run a quick check upfront and confirm any cost before you start. If you are not eligible through insurance, coaching is $1,499.
Why do you need my credit card?+
The card is held on file in case of a late cancellation within 24 hours of your appointment. It is not charged upfront, and this is not a subscription.
What is a Brain Health Coach?+
Your Brain Health Coach is a licensed healthcare professional, such as a registered nurse or registered dietitian, with specialized training in brain health and dementia prevention. They work one-on-one with you to turn your health picture into a personalized, evidence-based plan across nutrition, sleep, exercise, and stress, and they work under the guidance of our medical advisory board.
How does the coaching program work?+
Coaching is a 12-week program with a dedicated Brain Health Coach. You start with a first session where your coach goes deep on your lifestyle, habits, and health history, then builds your plan. From there you meet up to weekly by video call to put it into practice. You can add bloodwork for $89 at any point, but it is never required. Most eligible customers pay $0 with insurance.
Do I need bloodwork to start coaching?+
No. You can start coaching without any lab work. After your first session, you can choose to add lab testing for $89 if you and your coach want deeper insight, but it is optional and never required to begin.
I have a deductible, how does that work?+
We run an eligibility check directly with your insurance and give you an exact estimate upfront. Under our BetterBrain Guarantee, we will never charge you more than that estimate.
Are the sessions virtual?+
Yes, all coaching sessions are by video call, so you can meet your Brain Health Coach from anywhere.
What is the BetterBrain Guarantee?+
We will never charge you more than the estimate we give you upfront. You will know your costs before your first session. No surprise bills, ever.
I'm not covered, what are my options?+
Self-Directed is completely free and includes a brain health assessment, personalized protocols, and 24/7 access to BeBe, our AI coach. Blueprint is $399 and Coaching is $1,499 cash pay. Both are HSA and FSA eligible and come with a money-back guarantee.
Smiling middle-aged woman with long dark hair, with text overlay showing pTau-217 level at 0.18 pg/mL.
Smiling woman with short dark hair in front of large green leaves with colorful wave overlay and text reading 'Energy Optimal'.
Smiling man with beard in front of a stone wall background with overlay text reading 'Processing speed 85'.

The first dementia prevention program covered by insurance

A science-based 90-day program with up to weekly expert coaching and optional comprehensive testing to help reduce dementia risk, think better, and feel better.

Coaching often covered by employer sponsored insurance
Medicare coverage coming soon
As featured in

Faster, cheaper, better: the rise of blood tests for Alzheimer’s

Blurred abstract background in shades of teal and dark blue.
Smiling middle-aged woman with long dark hair, with text overlay showing pTau-217 level at 0.18 pg/mL.
Smiling woman with short dark hair in front of large green leaves with colorful wave overlay and text reading 'Energy Optimal'.
Smiling man with beard in front of a stone wall background with overlay text reading 'Processing speed 85'.
As seen on
Huberman Lab
The Tim Ferriss Show
Endorsed by
Annie Fenn, MD
Annie Fenn, MD
Mary Claire Haver, MD
Mary Claire Haver, MD
NFL Alumni Health
NFL Alumni Health

Nearly 1 in 2 dementia cases
‍ can be prevented

A 2024 Lancet Commission report determined that 45% of dementia cases are potentially preventable by addressing modifiable risk factors.

Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
Apolipoprotein B
Ferritin
Processing Speed
Omega 3
Triglycerides
Monocytes
Homocysteine
Insulin
Uric acid
Vitamin B12
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
TSH
Lipoprotein (a)
Folate
Gut health
RDW
Energy
Mood
Physical function
pTau-217
HSV-1 / HSV-2
Toxins
Processing Speed
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Folate
MCV
Lipoprotein (a)
Vitamin D
APOE genetics
Physical function
TSH
Executive Function
Omega 3
hs-CRP
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin
Energy
Toxins
Triglycerides
hs-CRP
Insulin
Memory
Gut health
Executive Function
Mood
Ferritin

How BetterBrain empowers you

Performance

Enhance processing speed, memory, and focus. Target the root-causes of brain fog and mental fatigue

Prevention

Reduce the risk of dementia and protect your brain from decline.

Lifelong Well-Being

Enjoyment, meaning, and independence your whole life

Am I covered?
How it works

From insights to action

A comprehensive assessment, a personalized action plan, and concierge coaching covered by insurance.

Step 1

Measure

A single Brain Score that tells you where you stand across ten systems that impact your brain.

  • ✓Your Brain Score across 10 body systems
  • ✓Benchmarked against people like you
50+ biomarkers and a 15-min cognitive test (optional)

Step 2

Plan

Your coach weighs hundreds of techniques against your biology and makes an action plan with the few that will matter most.

  • ✓Built on the latest brain science
  • ✓Screens 100s of techniques and 1,000s of studies
  • ✓Surfaces the few that fit your biology

Step 3

Act

Put the plan into motion, with up to weekly virtual sessions with your brain health coach.

  • ✓Big rocks and quick wins, ranked by impact
  • ✓Build, iterate, and optimize your plan with your coach
  • ✓Sessions, reminders, and 24/7 support in one place

Step 4

Improve

Retest, watch your score climb, and adjust the plan as your biology changes.

  • ✓Retest your labs to see what's working
  • ✓Go deeper with coaching and additional testing
  • ✓Optimize the practices you care about most
Am I covered?

Step 1

Measure

Get the brain-specific testing your annual physical doesn't cover.

  • ✓50+ brain health biomarkers
  • ✓15-min validated cognitive test
  • ✓Lifestyle & family history

Step 2

Plan

Meet 1-on-1 with a Brain Health Coach who builds a plan that fits your biology and your life.

  • ✓Up to 90-min 1:1 with a Brain Health Coach
  • ✓Personalized action plan, ranked by impact
  • ✓Results explained in plain English

Step 3

Act

Everything you need to act on your plan, every day, in one place.

  • ✓Personalized daily practices, ranked by impact
  • ✓Curated product marketplace
  • ✓24/7 BeBe (AI) + SMS coach access

Step 4

Improve

As your biology changes, your plan evolves with you.

  • ✓Deep dive into practices with coaching and add-on testing
  • ✓Retest your labs to track progress
  • ✓Follow-up coaching ($0 with insurance*)
Get started
BetterBrain in action

No two approaches are the same

Maya, 43
Nancy, 65
Amit, 42
Joan, 59

Maya, 43

Risks uncovered
Early insulin resistance
High ApoB
Poor sleep quality
Elevated hs-CRP
Action Plan
  • Begin strength training 2x/week and Zone 2 cardio 3x/week
  • Increase protein and fiber at breakfast to improve metabolic health
  • Start lipid-powering therapy discussion with clinician
  • Prioritize sleep consistency and reduce late-night alcohol
90-day follow-up

Stronger metabolic health, better energy, and improved cognitive resilience

  • Fasting insulin improved into a healthier range
  • ApoB reduced by 22%
  • Better daytime focus and steadier energy
  • Sleep efficiency improved with a more regular routine

Nancy, 65

Risks uncovered
High homocysteine
Low folate and B12
Low Omega-3 ratio
Elevated HbA1c
Chronic anticholinergic use
Action Plan
  • Start fish oil and methylated B vitamins
  • Targeted dietary changes with continuous glucose monitor to minimize glucose spikes
  • Engage in 1 HIIT session and 2 full-body strength training sessions per week
  • Start using Xyzal instead of Benadryl to cut your exposure to harmful anticholinergics
90-day follow-up

Significantly reduced dementia risk and improved day-to-day function

  • Reduced homocysteine to optimal levels (reduce brain shrinkage 2X)
  • HbA1c levels reduced to pre-diabetic
  • Improved omega-3 ratio
  • Improved mood and energy

Amit, 42

Risks uncovered
Elevated pTau-217
Low Vitamin D
Low folate and B12
Low concentration
Poor short-term memory
Action Plan
  • Implement targeted sleep hygiene
  • Use a sauna for 20m daily (40% reduction in dementia risk)
  • Start Vitamin D and B vitamin supplementation
  • Experiment with a ketogenic diet
90-day follow-up

Significantly reduced dementia risk and improved cognitive function

  • Improved memory, concentration, and reasoning scores
  • Reduced homocysteine to optimal levels
  • Reported falling asleep faster and feeling better rested in the mornings

Joan, 59

Risks uncovered
Elevated pTau-217
HSV-1 infection
High inflammation
High ApoB and Lp(a)
Action Plan
  • Try Valacyclovir suppression therapy to potentially improve brain marker
  • Starting lipid lowering therapy
  • Bike at zone 2 heart rate for 45 minutes twice a week
  • Brush off your piano and consider lessons

‍

90-day follow-up

Significantly reduced dementia risk and improved cognitive function

  • Improve memory and processing speed
  • pTau-217 reduced to less concerning levels
  • ApoB lowered by 28%
  • Successfully enrolled in clinical trial

‍

Am I covered?
The Depth Difference

50+ biomarkers your annual physical doesn't test.

Your annual physical screens for general health. We test 50+ markers tied to cognitive performance and dementia risk, then create a plan to help you improve your results.

Annual Physical
Comprehensive Metabolic PanelComplete Blood CountStandard Lipid PanelHbA1CTSH
General health screening, not designed to detect brain health risks.
BetterBrain Essential Labs
50+ markers
ApoBHomocysteineVitamin B12hsCRPHbA1cLp(a)FolateUric acidOmega 3Vitamin DInsulinTriglyceridesTSHExecutive FunctionMemory+ 40 more brain-relevant markers
Curated by our advisor panel from peer-reviewed research.

Why these markers matter

Most clients find that they are suboptimal in the additional markers we test, each connecting to a different part of your brain health.

% of clients suboptimal
Vascular Health
ApoB
86%
A sharper measure of cardiovascular risk than standard cholesterol. Your brain depends on healthy vessels.
Modifiable Risk
Homocysteine
49%
Elevated levels are linked to brain shrinkage and cognitive decline, and easily lowered with B vitamins.
Brain Nutrition
Vitamin B12
32%
Low B12 is associated with memory issues and faster cognitive aging. Easy to check, easy to fix when caught early.
Inflammation
hsCRP
57%
A key marker of systemic inflammation, which drives vascular damage and accelerates cognitive decline when chronically elevated.
Testing is optional. Coaching starts without any lab work. After your first session, you and your coach may add Essential Labs for $89 for deeper insight.
Get Started
Learn more about biomarkers
Actions

Concierge care across all 12 practices that drive your brain and whole-body health.

BetterBrain coaches you across the full spectrum of practices that shape how you feel, how you think, and your dementia risk. Your plan focuses on the ones that matter most for you.

01
Sleep
Restorative recovery
02
Eat
Brain-healthy diet
03
Move
Exercise & activity
04
De-stress
Calm the system
05
Supplement
Targeted nutrients
06
Relate
Social connection
07
Environment
Optimize surroundings
08
Learn
Cognitive reserve
09
Moderate Toxins
Reduce exposure
10
Prevent Brain Damage
Guard against injury
11
Therapy
Specialty care
12
Drugs
Prescription review

World-class care
‍ covered by insurance

BetterBrain works using the same scientifically-proven methods as top tier Dementia prevention clinics. Just without the 2+ year wait and $10k price tag.

Availability
Continuity
Wait times
Coverage
Results sharing
50 state availability, virtual
Comprehensive, ongoing support
Immediate access
Covered by insurance
Results shared only with you
In-person dementia prevention clinic
5 states only, in-person
Typically one-time visit
1-5 year waitlists
$2,000 - $10,000
May be shared with employers, insurance
Get started

Why our clients love us

"Within  3 months, I was able to completely change my bloodwork"

This is some text inside of a div block.

“BetterBrain helped me cut through the noise and focus on what actually works.”

- Amy

“BetterBrain exceeded our expectations—4X the information we were looking for. It changed so much in my life.”

- Cara

"BetterBrain made it so easy to assess my risk & formulate a plan"

“I finally have a sense of control and stopped feeling hopeless about my brain health.”

- Sandra

“Incredible value. Unique access to cutting-edge science for your brain health.”

- Victoria

"They had the answer to every crazy question I had and the science to back it up"

Why our clients
‍love us

"Within  3 months, I was able to completely change my bloodwork"

Kim

BetterBrain member since 2023

“BetterBrain helped me cut through the noise and focus on what actually works.”

Amy

BetterBrain member since 2023

“BetterBrain exceeded our expectations—4X the information we were looking for. It changed so much in my life.”

Cara

BetterBrain member since 2023

"BetterBrain made it so easy to assess my risk & formulate a plan"

Ana

BetterBrain member since 2023

“Incredible value. Unique access to cutting-edge science for your brain health.”

Victoria

BetterBrain member since 2023

“I finally have a sense of control and stopped feeling hopeless about my brain health.”

Sandra

BetterBrain member since 2023

"They had the answer to every crazy question I had and the science to back it up"

Amy

BetterBrain member since 2023

BetterBrain's

clinical advisors

BetterBrain is continually evolving with expert-led, science-driven insights

Dr. Tommy Wood

Chief Science Officer

Craig Tanio, MD, FACP

Jay Saenz, MD

Ben Rein, PhD

Unsure where to start?
Am I covered?

Frequently asked questions

Is coaching covered by my insurance?+
For most eligible customers, yes. 92% of eligible customers pay $0 out of pocket because their insurance covers the coaching program. The best way to know is to check your eligibility directly. It only takes a few minutes and there is no credit card required: app.betterbrain.com/insurance-registration
Is BetterBrain coaching really $0?+
For most eligible customers, yes. 92% of eligible customers pay $0 out of pocket because insurance covers the program. Eligibility depends on your plan, so we run a quick check upfront and confirm any cost before you start. If you are not eligible through insurance, coaching is $1,499.
Why do you need my credit card?+
The card is held on file in case of a late cancellation within 24 hours of your appointment. It is not charged upfront, and this is not a subscription.
What is a Brain Health Coach?+
Your Brain Health Coach is a licensed healthcare professional, such as a registered nurse or registered dietitian, with specialized training in brain health and dementia prevention. They work one-on-one with you to turn your health picture into a personalized, evidence-based plan across nutrition, sleep, exercise, and stress, and they work under the guidance of our medical advisory board.
How does the coaching program work?+
Coaching is a 90-day program with a dedicated Brain Health Coach. You start with a first session where your coach goes deep on your lifestyle, habits, and health history, then builds your plan. From there you meet up to weekly by video call to put it into practice. You can add bloodwork for $89 at any point, but it is never required. Most eligible customers pay $0 with insurance.
Do I need bloodwork to start coaching?+
No. You can start coaching without any lab work. After your first session, you can choose to add lab testing for $89 if you and your coach want deeper insight, but it is optional and never required to begin.
I have a deductible, how does that work?+
We run an eligibility check directly with your insurance and give you an exact estimate upfront. Under our BetterBrain Guarantee, we will never charge you more than that estimate.
Are the sessions virtual?+
Yes, all coaching sessions are by video call, so you can meet your Brain Health Coach from anywhere.
What is the BetterBrain Guarantee?+
We will never charge you more than the estimate we give you upfront. You will know your costs before your first session. No surprise bills, ever.
I'm not covered, what are my options?+
Self-Directed is completely free and includes a brain health assessment, personalized protocols, and 24/7 access to BeBe, our AI coach. Blueprint is $399 and Coaching is $1,499 cash pay. Both are HSA and FSA eligible and come with a money-back guarantee.