Help Defeat Dementia, Starting with Yourself
To get started, we’d love for you—and a loved one—to experience BetterBrain at no cost. If you find it valuable, we hope you’ll help bring it to others in your company and network.

The Backstory
We started BetterBrain 18 months ago with top clinicians and business leaders. Tom led the McKinsey Health Institute and its AI and healthcare practices. Cedric brings deep experience in digital health, employee benefits, and worked with Dr. Peter Attia.
Brain health is personal. Tom’s mother-in-law died from Alzheimer’s after years of bad guidance. Cedric learned he—and several loved ones—carry elevated dementia risk and began studying prevention.
The good news: Research shows we can boost brain performance and cut dementia risk. At least 45% of cases are preventable—and most can be delayed.
The bad news: Fewer than 5% of doctors know this science. Insurance ignores prevention. Elite programs exist—but cost $3K–$5K+, take days, and have long waits.
We built something better.
BetterBrain is a first-of-its-kind virtual brain health platform. It’s rigorous, evidence-based, and 1/10 the cost. It combines diagnostics, expert guidance, and personalized plans to improve how people think and feel—while cutting long-term dementia risk.
Thousands have used it. Results are strong—better thinking, better mood, deep appreciation. Now, we’re inviting a small group of leaders to try it—and help expand access.
We're offering you and a loved one a free experience (normally $399 each). In return, we ask:
1. A short chat or email with your feedback.
2. If it resonates, a warm intro to someone on your HR or benefits team.
No pressure—if it’s not a fit, we still hope you’ll try it.
And to be clear: your data is 100% private. Nothing is shared without explicit consent—not even with us.
Gratefully,
Tom & Cedric

Did you know?
Half of dementia cases can be prevented. Here’s how.
Prevent dementia.
Think & feel better.
Understand your dementia risk and get a personalized plan to keep your brain young—with the first virtual brain check-up, created by world-leading scientists.







Now introducing pTau-217
pTau-217
Brain health is not a focus of US healthcare
Brain health check-up with expert guidance to optimize your brain health
Get peace of mind
Everything we do at BetteBrain is grounded in science. If you are not satisfied with your results, we will refund you for your cost 100%. Learn more here.

Reduce your risk of dementia
We will systematically tackle your biggest risks so you minimize your disease risk.
Improve your cognitive performance
Members experience noticeable (and measurable) changes within 3 months.
Feel better
Enjoy the whole body health improvements that coming a comprehensive brain health program.
Use your tax-free HSA or FSA dollars to save up to 40% of the cost
BetterBrain is based on established science
When was your last brain check-up?
Dementia can be detected up to 20 years in advance, yet most people with a family history don't check their brain health.
By knowing your numbers, you can address your specific risk factors.
Two simple steps
Insights
Holistic brain check-up through curated blood and cognitive testing, now offering pTau-217
Actionable and easy-to-read
interpretation
Retesting that targets
your specific risks


Improve
Personal protocol based on your results, co-created by you
1-on-1 coaching with brain health experts
Clinical interventions as needed, working alongside your doctor

Get peace of mind
Reduce your lifetime risk of Dementia
Quickly improve your cognitive performance
Elevate your overall health
No hassle money-back guarantee
BetterBrain's clinical advisors

