Help Defeat Dementia, Starting with Yourself
To get started, we’d love for you—and a loved one—to experience BetterBrain at no cost. If you find it valuable, we hope you’ll help bring it to others in your company and network.

The Backstory
Eighteen months ago, we founded BetterBrain alongside a team of world-class clinicians and business leaders. Tom brings his experience as the founder and former leader of the McKinsey Health Institute, McKinsey’s healthcare practice, and its AI practice. Cedric brings deep experience in digital health and employee benefits, as well as time working with Dr. Peter Attia.
Brain health is deeply personal for both of us. Tom’s mother-in-law passed away from Alzheimer’s after years of outdated and often incorrect guidance. Cedric discovered he—and several loved ones—carry elevated genetic risk for dementia and set out to learn everything possible about preventing it.
The good news? A growing body of evidence shows we can dramatically improve brain performance as we age and lower the odds of ever developing dementia. At least 45% of dementia and Alzheimer’s cases can be prevented—and nearly all can be delayed.
The bad news? Fewer than 5% of physicians are up to date with this science. Insurance doesn’t cover “preventive neurology.” And while places like Weill Cornell and the Cleveland Clinic offer world-class brain health programs, they cost $3,000–$5,000+, require 1–2 days, and often come with long waitlists.
We think that’s unacceptable. So we built something better.
Over the past 18 months, we’ve developed and tested a first-of-its-kind brain health platform—virtual, evidence-based, and radically more affordable. BetterBrain combines advanced diagnostics, expert guidance, and hyper-personalized plans to help people improve how they think and feel today, while dramatically lowering their long-term dementia risk. It’s as rigorous as the top-tier clinics, 1/10 the cost, and designed to work with your life, not disrupt it.
Thousands of people have now gone through the experience, and the results are extremely promising. People feel better, think better, and are deeply grateful. So we’re now inviting a small number of leaders to try it for themselves—and help us bring it to the broader world.
We're offering you—and a loved one—a free experience (normally $399 per person). In return, we just ask two things:
1. A quick chat or email with your honest feedback.
2. If it resonates, an introduction to someone on your HR or benefits team who might want to make it available to more colleagues.
If it’s not a fit for your company, no worries—we still hope you’ll try it.
And just to be crystal clear: privacy, security, and confidentiality are foundational to BetterBrain. Your data is yours. Nothing is shared—ever—without explicit consent. Not even with us.
Gratefully,
Tom & Cedric

Did you know?
Half of dementia cases can be prevented. Here’s how.
Prevent dementia.
Think & feel better.
Understand your dementia risk and get a personalized plan to keep your brain young—with the first virtual brain check-up, created by world-leading scientists.







Now introducing pTau-217
pTau-217
Brain health is not a focus of US healthcare
Brain health check-up with expert guidance to optimize your brain health
Get peace of mind
Everything we do at BetteBrain is grounded in science. If you are not satisfied with your results, we will refund you for your cost 100%. Learn more here.

Reduce your risk of dementia
We will systematically tackle your biggest risks so you minimize your disease risk.
Improve your cognitive performance
Members experience noticeable (and measurable) changes within 3 months.
Feel better
Enjoy the whole body health improvements that coming a comprehensive brain health program.
Use your tax-free HSA or FSA dollars to save up to 40% of the cost
BetterBrain is based on established science
When was your last brain check-up?
Dementia can be detected up to 20 years in advance, yet most people with a family history don't check their brain health.
By knowing your numbers, you can address your specific risk factors.
Two simple steps
Insights
Holistic brain check-up through curated blood and cognitive testing, now offering pTau-217
Actionable and easy-to-read
interpretation
Retesting that targets
your specific risks


Improve
Personal protocol based on your results, co-created by you
1-on-1 coaching with brain health experts
Clinical interventions as needed, working alongside your doctor

Get peace of mind
Reduce your lifetime risk of Dementia
Quickly improve your cognitive performance
Elevate your overall health
No hassle money-back guarantee
BetterBrain's clinical advisors

