Help Defeat Dementia, Starting with Yourself

We’re inviting a small group of business leaders to help democratize access to life-changing brain health science and spark a virtuous cycle of innovation.

To get started, we’d love for you—and a loved one—to experience BetterBrain at no cost. If you find it valuable, we hope you’ll help bring it to others in your company and network.

Get BetterBrain at No Cost


The Backstory


Eighteen months ago, we founded BetterBrain alongside a team of world-class clinicians and business leaders. Tom brings his experience as the founder and former leader of the McKinsey Health Institute, McKinsey’s healthcare practice, and its AI practice. Cedric brings deep experience in digital health and employee benefits, as well as time working with Dr. Peter Attia.

Brain health is deeply personal for both of us. Tom’s mother-in-law passed away from Alzheimer’s after years of outdated and often incorrect guidance. Cedric discovered he—and several loved ones—carry elevated genetic risk for dementia and set out to learn everything possible about preventing it.

The good news? A growing body of evidence shows we can dramatically improve brain performance as we age and lower the odds of ever developing dementia. At least 45% of dementia and Alzheimer’s cases can be prevented—and nearly all can be delayed.

The bad news? Fewer than 5% of physicians are up to date with this science. Insurance doesn’t cover “preventive neurology.” And while places like Weill Cornell and the Cleveland Clinic offer world-class brain health programs, they cost $3,000–$5,000+, require 1–2 days, and often come with long waitlists.

We think that’s unacceptable. So we built something better.

Over the past 18 months, we’ve developed and tested a first-of-its-kind brain health platform—virtual, evidence-based, and radically more affordable. BetterBrain combines advanced diagnostics, expert guidance, and hyper-personalized plans to help people improve how they think and feel today, while dramatically lowering their long-term dementia risk. It’s as rigorous as the top-tier clinics, 1/10 the cost, and designed to work with your life, not disrupt it.

Thousands of people have now gone through the experience, and the results are extremely promising. People feel better, think better, and are deeply grateful. So we’re now inviting a small number of leaders to try it for themselves—and help us bring it to the broader world.

We're offering you—and a loved one—a free experience (normally $399 per person). In return, we just ask two things:
1. A quick chat or email with your honest feedback.
2. If it resonates, an introduction to someone on your HR or benefits team who might want to make it available to more colleagues.

If it’s not a fit for your company, no worries—we still hope you’ll try it.

And just to be crystal clear: privacy, security, and confidentiality are foundational to BetterBrain. Your data is yours. Nothing is shared—ever—without explicit consent. Not even with us.

Gratefully,
Tom & Cedric

Did you know?

Half of dementia cases can be prevented. Here’s how.

Prevent dementia.
Think & feel better.

Understand your dementia risk and get a personalized plan to keep your brain young—with the first virtual brain check-up, created by world-leading scientists.

homocysteine
Memory
Sauna
Sauna
homocysteine
Memory
Reasoning

Brain health is not a focus of US healthcare

47M
Americans have preclinical Alzheimer's dementia (and most don't know it yet)
20
30
 years
Alzheimer's disease starts 20-30 years before symptoms begin
2 in 3
Americans will experience cognitive impairment

... but your trajectory is in your hands

Nearly 1 in  2
Cases can be prevented through early intervention, and...
The other half
Dementia cases can be delayed, often by many years
25%
avg. improvement in cognitive function from personalized interventions
BetterBrain Check-up

Brain health check-up with expert guidance to optimize your brain health

Advanced testing
50+ biomarker lab test (Labcorp or at-home) and a 15-minute digital cognitive test to assess brain health.
75-Minute Consultation
One-on-one session with a dementia prevention specialist to review your results.
Personalized Brain Health Plan
Science-backed plan across nutrition, exercise and more tailored to improve brain health and lower dementia risk.
Unlimited Expert Support (90 Days)
Ongoing messaging support from a dedicated coach for expert guidance and accountability.

Get peace of mind

risk of dementia

Reduce your risk of dementia

We will systematically tackle your biggest risks so you minimize your disease risk.

cognitive performance

Improve your cognitive performance

Members experience noticeable (and measurable) changes within 3 months.

overall health

Feel better

Enjoy the whole body health improvements that coming a comprehensive brain health program.

HSA/FSA eligible

Use your tax-free HSA or FSA dollars to save up to 40% of the cost

BetterBrain is based on established science  

Dementia prevention, intervention, and care: 2024 report of the Lancet standing Commission
Published July 31, 2024
By focusing on 14 risk factors that you can influence through lifestyle changes and clinical intervention, nearly half of all dementia cases can be prevented.

Why our members love us

I regularly track my health with blood tests, but finding the time is the hardest part. BetterBrain made it SO easy - no doctor visits needed. BetterBrain broke everything down in a way I could actually understand. Now I have this clear roadmap for improving my brain health and overall health – that's way more empowering than just hoping for the best. Definitely sticking with this.

Will W.

I've been feeling mentally sluggish for years. BetterBrain helped me pinpoint the problem and after following their recommendations, that brain fog is finally lifting! I also feel more mental and physical energy, and more motivated to keep improving. It's made such a difference in my work and my mood, and I plan to keep using it annually!!

Katie R.

I regularly track my health with blood tests, but finding the time is the hardest part. BetterBrain made it SO easy - no doctor visits needed. BetterBrain broke everything down in a way I could actually understand. Now I have this clear roadmap for improving my brain health and overall health – that's way more empowering than just hoping for the best. Definitely sticking with this.

Will W.

I've been feeling mentally sluggish for years. BetterBrain helped me pinpoint the problem and after following their recommendations, that brain fog is finally lifting! I also feel more mental and physical energy, and more motivated to keep improving. It's made such a difference in my work and my mood, and I plan to keep using it annually!!

Katie R.

BetterBrain's clinical advisors

BetterBrain is continually evolving with expert-led, science-driven insights