GreyMatters
Educational articles, BetterBrain resources, latest in brain health, and news about us. Written for you, with expertise (and love).

Grey Matters: The Exercise-Heat-Metabolism Connection
This week, we're exploring three powerful physical approaches to brain health: how high-intensity interval training provides unique cognitive benefits, why regular sauna sessions might significantly reduce dementia risk, and what your VLDL levels reveal about your brain's metabolic health. From active to passive interventions, discover how taking care of your body directly impacts your brain health.
Technique Spotlight
High-Intensity Interval Training (HIIT): Brain Boost in Minutes
Looking for maximum brain benefits in minimum time? High-intensity interval training (HIIT) might be your perfect match.
The Science: HIIT creates a unique cascade of brain-friendly changes that few other activities can match. In just minutes, these intense bursts trigger the release of BDNF (often called "fertilizer for the brain"), improve insulin sensitivity, and reduce inflammation. Interestingly, APOE4 carriers may benefit even more, making this approach a powerful tool for those with genetic risk. There is also new science suggesting that HIIT can meaningfully increase circulating Klotho levels, which we know is highly brain protective.
Getting Started: Begin with just one weekly session of super-simple exercises - no fancy equipment needed! There are plenty of HIIT workout classes for free online, or you can create your own by selecting a medium (e.g., stationary bike, treadmill) and setting up a timer. Try 4 minutes of high-intensity exercise (pushing to 85-95% of your maximum heart rate) followed by 3 minutes of easy recovery. Repeat this pattern 4 times and you're done!
BetterBrain Tip: Turn on some good music and grab a friend to make the HIIT workout as fun and energizing as possible. The social aspect and enjoyment will help you stay consistent with this powerful brain-boosting practice.
Learn more about this technique and others on our BetterBrain Portal.
CONTENT CORNER
Passive Heat Therapy: The Sauna-Brain Connection
Bottom line: Regular sauna use might significantly reduce Alzheimer's risk, with Finnish research showing a remarkable 65% lower risk in men who used saunas 4-7 times weekly (observational study, but still a massive effect size!)
The physical benefits of exercise can be complemented by passive heat exposure through saunas. A large Finnish study found men who used saunas 4-7 times weekly showed dramatically lower rates of Alzheimer's compared to once-weekly users.
The sauna's protective effects work through three key mechanisms:
- Better sleep quality - Sauna sessions help improve deep sleep, which is when your brain activates its natural cleaning system to remove waste and toxins
- Cellular repair - Heat exposure triggers special proteins that fix damaged cells, similar to how your body repairs itself after exercise
- Cardiovascular benefits - Regular sauna use improves blood pressure, circulation, and vascular function - all known risk factors for cognitive decline
These benefits complement HIIT workouts, potentially creating a powerful synergy when both practices are included in your routine.
BetterBrain Takeaway: Even moderate sauna use (2-3 times weekly) showed benefits, making this relaxing practice a perfect companion to your exercise routine.
Featured Biomarker
VLDL-C: Measuring Your Metabolic Brain Risk
What it is:Very Low-Density Lipoprotein Cholesterol (VLDL-C) transports triglycerides through your bloodstream and serves as an important marker of metabolic health.
Why it matters: Recent research suggests a potential link between elevated lipid levels, including VLDL-C, and cognitive decline. One potential mechanism is that VLDL-C is associated with poor metabolic health, which in turn increases dementia risk.
How to improve it: The strategies above work synergistically to improve VLDL-C levels. Regular HIIT workouts improve insulin sensitivity and fat metabolism, while sauna sessions enhance cardiovascular function. Focusing on whole foods while limiting refined carbohydrates and processed foods can also have a large impact on VLDL-C levels.
BetterBrain Tip: Tracking this biomarker can help you see the concrete benefits of your lifestyle changes, providing motivation to maintain these brain-healthy habits.
You can read more about VLDL-C and relevant techniques to improve your levels on our BetterBrain Portal.

Grey Matters: Smart Timing, Metabolic Health & Your Brain
This week, we're diving into metabolic health and its crucial role in brain function. Learn about the strategic timing of protein intake for optimal brain health, understand what high triglycerides mean for your cognitive future, and explore why Alzheimer's is sometimes called "Type 3 Diabetes".
BETTERBRAIN HACK
Protein Timing for Brain Health
Did you know that strategic protein intake can be a game-changer for your brain's performance and long-term health?
The Science: Protein provides essential amino acids that are fundamental building blocks for neurotransmitters. Consuming ~1g of protein per pound of body weight daily supports brain cell maintenance, neurotransmitter production, and helps stabilize blood sugar levels. It also helps maximize muscle growth and maintenance, which in turn is critical to dementia prevention.
The Simple Solution: Spread your daily protein intake across 3-4 meals, ensuring no single meal exceeds 40g. For a 150-pound individual, aim for about 150g of protein daily.
Quick Tips:
- Start with a protein-rich breakfast - this sets you up for the day
- Include a palm-sized portion of protein at each meal
- Choose high-quality sources like eggs, Greek yogurt, chicken, fish, and lean meats
- Use a protein shake as a convenient backup option if you're struggling to meet your goals
BetterBrain Tip: Many people notice improved appetite regulation and body composition within weeks of optimizing their protein intake. Plus, increased protein intake is great for reducing glucose spikes.
Featured Biomarker
Triglycerides: Fat Storage with Brain Impact
What it is: Triglycerides are the most common type of fat in the body, essential for energy storage but potentially harmful when elevated. Recent studies have shown that high and variable triglyceride levels may increase cognitive decline and Alzheimer's risk, though the exact mechanism isn't fully understood.
Why it matters: Beyond their direct impact on brain health, triglycerides can indirectly affect cognition by contributing to metabolic syndromes like diabetes. Their levels also serve as an important marker of cardiovascular health, which is closely tied to cognitive function through blood vessel health and brain circulation.
How to improve it: Start with daily movement and focus on reducing refined carbs and sugars in your diet. Include regular servings of omega-3 rich foods like fish and nuts, and maintain a healthy weight through consistent habits rather than crash diets. If levels remain high despite lifestyle changes, your doctor may recommend medication to help protect your brain.
You can read more about triglycerides and relevant techniques to improve your levels on our BetterBrain App.
CONTENT CORNER
Metabolic Health: Your Brain's Hidden Protector
Bottom Line: Poor metabolic health can significantly increase dementia risk, even before diabetes develops - but simple lifestyle changes can help protect both body and brain.
Metabolic syndrome affects about 40% of adults over 60 in the U.S., though most don't realize it's affecting their brain health. Research following 175,000 people found that having just three metabolic risk factors (like high blood sugar or blood pressure) increases dementia risk by 12%.
The good news? Small changes can make a big difference. Taking a short walk after meals, drinking vinegar before eating, or simply changing the order you eat your food (vegetables first, carbs last) can help stabilize blood sugar and protect your brain.
BetterBrain Takeaway: Don't wait for diabetes to develop. Managing your metabolic health early through diet, exercise, and regular testing could be one of the most powerful ways to protect your brain health.

Grey Matters: Movement, Micronutrients & Brain-Boosting Fiber
This week, we're exploring three key players in brain health: how moderate-intensity activities like tennis or pickleball can enhance cognitive function, the crucial role of vitamin B12 in maintaining brain health, and the fascinating connection between dietary fiber and your brain. From the court to your plate, discover science-backed ways to support your cognitive wellness.
Technique Spotlight
Moderate Intensity Sports: The Social Side of Brain Health
Looking to boost your brain health while having fun?
Moderate instensity sports like tennis, pickleball, or volleyball might be a good bet.
The Science: Studies suggest social sports may lead to greater longevity than solo activities. These activities improve cognitive function through multiple pathways - enhanced blood flow to the brain, increased protective proteins (BDNF), and reduced inflammation. But what makes them truly special is the social component, which promotes emotional well-being and stress reduction - key factors in maintaining cognitive resilience.
Getting Started: Begin with one weekly session focused on enjoyment rather than competition. Look for beginner-friendly groups at local recreation centers, or try pickleball - it's easier to learn than tennis and growing rapidly in popularity. Bring a friend to make it more fun and ensure you stay consistent.
BetterBrain Tip: Many facilities offer intro classes where you can learn basics before jumping into games. Don't worry about skill level - the brain benefits start from day one, even as you're learning.
Learn more about this technique and others on our BetterBrain App.
Featured Biomarker
Vitamin B12: Essential Brain Nutrient
What it is: B12is a water-soluble vitamin that plays a critical role in brain function, nerve cell maintenance, and formation of red blood cells. B12 is essential for DNA synthesis and energy metabolism.
Why it matters: Low B12 levels can lead to pernicious anemia and cognitive issues like memory loss and confusion. Several studies show B12 deficiency is associated with increased Alzheimer's risk. The vitamin is crucial for producing neurotransmitters and maintaining myelin sheaths, which improve signal transmission between neurons.
How to improve it: Getting adequate B12 requires consistent intake through animal products or supplements. Those following plant-based diets should supplement regularly. Consider methylated forms if you have absorption issues, and work with your healthcare provider to monitor levels, especially if you're over 50.
CONTENT CORNER
The Fiber-Brain Connection: More Than Just Digestion
Bottom Line: Increasing prebiotic fiber intake could be a key strategy for protecting cognitive function through the gut-brain axis, with women needing 21-25g daily and men 30-38g.
Recent research from King's College London shows that prebiotic fibers do more than aid digestion - they feed beneficial gut bacteria linked directly to cognitive performance. Study participants taking prebiotic supplements showed improved memory test scores similar to those used for early Alzheimer's detection.
This connection isn't surprising when we consider how modern diets have reduced our gut bacterial diversity. Studies comparing Alzheimer's patients to healthy individuals consistently show reduced microbial diversity in those with cognitive decline.
The solution is surprisingly simple: focus on fiber-rich foods daily. Whether through vegetables, whole grains, or legumes, feeding your gut bacteria could be one of the most effective ways to protect your brain.
For a deeper dive, check out the full article on our GreyMatters blog here or head over to our app to learn more about prebiotic fiber and how to encorporate it in your diet.

Grey Matters: From Easter Island to Insulin Insights
This week, we're diving into the science of cellular health and aging - from rapamycin's potential to revolutionize how we think about longevity, to David's success story using continuous glucose monitoring, to the surprising ways insulin affects our brain function. Join us as we explore both groundbreaking research and practical strategies for better brain health.
Featured Biomarker
Insulin: The Blood Sugar Manager
What it is: A hormone that facilitates glucose uptake from the bloodstream into cells. Insulin is pivotal for maintaining stable blood sugar levels. Elevated insulin levels may indicate insulin resistance, where cells fail to respond adequately to insulin's signals.
Why it matters: Insulin resistance has been shown to increase cognitive decline and Alzheimer's risk. Over time, this condition may lead to type 2 diabetes, obesity, and cardiovascular diseases. Elevated insulin can disrupt brain insulin signaling, leading to neuronal loss and impaired memory function.
How to improve it: You can optimize insulin function through consistent daily movement and limiting processed carbohydrates. Time your meals thoughtfully and manage stress levels, as both impact insulin sensitivity. Focus on quality sleep and consider using a continuous glucose monitor to understand your body's unique responses to different foods and activities.
BetterBrain Testimonial
Small Changes, Big Impact: David's CGM Story
"I never thought about checking my glucose until my BetterBrain testing revealed increasing insulin resistance," shares David, 63.
Following his BetterBrain consultation recommendation, he started using a continuous glucose monitor to understand how different foods and activities affected his body.
David found that two simple changes made a dramatic difference:
- Switching to eggs for breakfast instead of his usual fruit and yogurt
- Taking 10-minute walks after meals
"The CGM data was eye-opening. I could see how these small changes dropped my post-meal glucose spikes significantly. I have more consistent energy throughout the day and I'm excited to recheck my fasting glucose in my follow up testing."
BetterBrain Takeaway:Everyone's body responds differently to foods and activities - that's why personalized tools like continuous glucose monitors are so powerful. They help you understand your unique patterns and make targeted changes that actually work for your body.
Want to share your story?
We'd love to hear how BetterBrain has made a difference for you! Just reply to this email or click the link below. Your words mean the world to us, and who knows? You might just inspire someone else's journey.
CONTENT CORNER
Rapamycin: A Soil Discovery's Promise for Brain Health
Bottom line: Rapamycin, a drug discovered in Easter Island soil, shows potential to extend lifespan, though it's currently only FDA-approved for other uses.
Rapamycin targets a cellular receptor called mTOR, which regulates cell growth and survival. When partially inhibited, cells become more efficient at cleaning up harmful proteins. This "cellular housekeeping" effect makes rapamycin particularly interesting for brain health.
Animal studies have shown remarkable results, including 20-30% increases in lifespan and improvements in cognitive function. While human data is still limited since the drug is only approved as an immunosuppressant, many physicians already prescribe it "off-label" for longevity benefits.
Currently, using rapamycin for brain health remains experimental. There's no standardized protocol, and insurance won't cover it. But for those working with knowledgeable physicians, it represents an intriguing option for cognitive protection.
You can read more about rapamycin in our GreyMatters blog post, or listen to the Peter Attia Drive episode to learn more about the molecule, its history, how it works, and the most recent evidence on its effects.

Grey Matters: Understanding ApoB & Prevention Science
This week, we're unpacking the science behind ApoB (and why it matters for your brain), sharing an inspiring member story about taking control of cognitive health, and breaking down the latest science on dementia prevention. Whether you're curious about your biomarkers or looking for practical ways to protect your brain, we've got you covered.
Featured Biomarker
ApoB: Counting Bad Cholesterol Particles
What it is: Apolipoprotein B (ApoB) represents the number of LDL (low-density lipoprotein) particles circulating in your bloodstream, and is a more accurate measure than LDL-C, which is more typically tested.. Elevated levels indicate a higher number of potentially harmful particles that can lead to plaque buildup in arteries.
Why it matters: High ApoB levels increase risk of atherosclerosis, heart disease, and stroke. But many don't know ApoB also significantly impacts your risk of dementia, on the order of 20-30%.
How to improve it: While exercise has limited impact on ApoB, some diet tweaks can help for some people — such as reducing saturated far or simple carb intake. For those with persistently high levels, lipid lowering medications can effectively lower ApoB when lifestyle changes aren't enough.
BetterBrain Testimonial
From Information Overload to Clear Action
What started as endless internet searches about dementia prevention turned into a clear, science-backed plan for Amy. "I heard about dementia prevention online, but never really knew what was real and what wasn't," she shares.
The turning point came during her first call with BetterBrain. "When I spoke with Cedric, he had the answer to every crazy question I had, and the scientific study that supported his answer."
After completing her blood work and meeting one-on-one with a BetterBrain expert, Amy received a personalized protocol targeting her specific risk factors. "I'm already seeing improvements and looking forward to my follow-up testing to track my progress." You can watch Amy's and other member's full testimonials here.
Want to share your story?
We'd love to hear how BetterBrain has made a difference for you! Just reply to this email or click the link below. Your words mean the world to us, and who knows? You might just inspire someone else's journey.
CONTENT CORNER
14 things to prevent dementia | Dr Kellyann Niotis, Md
About the Episode: Dr. Kellyann Niotis, a leading preventive neurologist, discusses groundbreaking insights on dementia prevention. With an estimated 45% of dementia cases being preventable, Dr. Niotis shares 14 modifiable risk factors that can significantly lower your risk of cognitive decline. This episode dives into practical steps for building cognitive resilience and why it's never too early—or too late—to prioritize brain health.
Key Takeaways:
Target the 14 Modifiable Factors: Based on The Lancet's research, Dr. Niotis explains how managing LDL cholesterol, staying active, maintaining good hearing, and addressing mental health can protect against dementia.
Quality Sleep Matters: Dr. Niotis emphasizes that improving sleep quality is one of the simplest and most effective ways to support cognitive longevity.
Stay Social and Active: Exercise and social connections aren't just good for the body—they're essential for the brain. Engaging in physical activity and fostering social bonds have profound protective effects against cognitive decline.
Nourish Your Brain with Nutrition: Learn about dietary choices that support brain health, such as prioritizing whole foods and avoiding processed sugars.
Dr. Niotis' Biggest Tip: Dr. Niotis shares that maintaining good hearing and vision, managing blood pressure, and even protecting against head trauma are small changes that can have a big impact on cognitive health.
Why We Love It: This episode is packed with actionable insights rooted in the latest brain health research. Dr. Niotis makes complex neuroscience accessible and shares small lifestyle tweaks that anyone can implement for lasting brain health. This is a must-listen for those wanting to take proactive steps to preserve their cognitive abilities.
BetterBrain Takeaway: Listening to this episode inspired us to remind our community: brain health isn't just about what you do today—it's about creating habits that support a healthier, sharper mind for years to come.
For more insights on these topics, check out our own blog, GreyMatters, where we cover preventive strategies in brain health every week.

Grey Matters: Iron, Aging, and Your Morning Coffee
This week, we're exploring three fascinating aspects of brain health: how checking your iron stores might reveal important clues about cognitive function, a breakthrough protein that could revolutionize aging research, and a simple timing strategy for caffeine that could dramatically improve your sleep quality. Let's dive in.
Featured Biomarker
Ferritin: Your Iron Storage Gauge
What it is: Ferritin is a protein that stores iron in your cells, releasing it when needed. Think of it as your body's iron savings account. Testing ferritin gives a reliable picture of your total body iron stores.
Why it matters: Both low and high ferritin levels can affect brain health. Low levels can lead to fatigue, brain fog, and impaired cognitive function due to reduced oxygen delivery to brain cells. High levels can promote inflammation and oxidative stress, potentially contributing to neurodegenerative diseases. Recent research suggests maintaining optimal ferritin levels may help protect against cognitive decline.
How to improve it: For low ferritin, focus on iron-rich foods like leafy greens, red meat, and legumes, paired with vitamin C for better absorption. If levels are high, work with your doctor to understand why - it could indicate inflammation or excess iron storage. Regular blood donation can help manage high levels while potentially helping others.
BETTERBRAIN HACK
The 12-Hour Rule for Better Sleep
Think you can have that 4 PM coffee because you fall asleep fine?
Think again. Even if you drift off easily, late caffeine can slash your deep sleep quality without you realizing it.
The Science: Caffeine has a 5-6 hour "half-life" - meaning half that afternoon coffee is still active at bedtime, disrupting your brain's crucial deep sleep cycles.
The Simple Solution: Count back 12 hours from bedtime - that's your caffeine cutoff. Going to bed at 10 PM? Last coffee by 10 AM.
Quick Tips:
- Keep your morning coffee - it helps set your daily rhythm
- Switch to herbal tea after your cutoff
- Watch for hidden caffeine in sodas and chocolate
- If struggling, move your cutoff back gradually
BetterBrain Insight: Most people report deeper sleep and better morning alertness within just one week of following this rule.
CONTENT CORNER
Potential of Klotho | Peter Attia & Dena Dubal M.D. Ph.D
Bottom Line: Scientists have identified klotho as a key protein that could help protect against cognitive decline. Higher levels are linked to better brain health, and exercise can naturally boost your klotho levels by 30%.
About the episode: In this episode of The Drive, Peter Attia interviews Dena Dubal, M.D., Ph.D. about the promising potential of klotho for brain health, cognitive decline, and as a therapeutic tool for Alzheimer's disease. Klotho is a naturally occurring protein, which declines as we age, that shows remarkable potential for protecting cognitive function and possibly reducing Alzheimer's risk. Research has demonstrated that individuals with naturally higher klotho levels show better cognitive performance, and even more encouraging, exercise can boost klotho levels by about 30%. These findings open new possibilities for understanding and potentially preventing cognitive decline.
Key Research Insights:
- Klotho levels decline by approximately 50% between age 40 and late life, making it a crucial biomarker for aging
- People carrying a specific genetic variant (KL-VS) naturally have 15-20% higher klotho levels and show better cognitive performance
- Studies found that low klotho levels (below 666 pg/mL) were associated with a 30% higher mortality rate over 5 years, primarily from cardiovascular disease and cancer
- Chronic stress significantly reduces klotho levels, while consistent exercise over 12 weeks can increase levels by 30% - highlighting the importance of lifestyle factors in brain health
BetterBrain Takeaway: This groundbreaking research highlights how maintaining healthy klotho levels could be crucial for protecting brain health and preventing cognitive decline. While klotho-based therapies are still in development, we can naturally support our klotho levels through regular exercise and stress management. For more research like this,check out our own blog, GreyMatters, where we cover preventive strategies in brain health every week.
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Start nowGrey Matters: What happens when brain health coaching actually clicks
The idea that changed everything
Exercise snacks. Short, two-minute movement breaks sprinkled throughout the day, designed to keep your body active and your brain engaged without requiring a gym, a plan, or even a change of clothes.
For Kate, who has ADHD and had always found traditional exercise routines overwhelming, this landed differently than most wellness advice. As she puts it, going to the gym always felt like too many steps, and even home workouts were hard to start. But the idea of standing up once an hour, moving for two minutes, and sitting back down? That felt doable. She built the habit into her coaching Action Plan, and those small bursts of movement started adding up across the day.
Then she started thinking bigger. What if someone is on an airplane and can't do floor exercises? What about people in wheelchairs, or people who are bed-bound and need gentle ways to stay active? What about someone in a professional setting who wants something more meditative, like tai chi? She kept imagining more situations, more people who could benefit, and eventually she thought: wouldn't it be great if there were an app built entirely around this?
So she built one herself
Kate had never written a line of code. She's comfortable with email, Google products, and Zoom, and that's about it. But she started watching YouTube tutorials on using AI to build apps, taught herself how to use a computer terminal along the way, and over the course of about a month designed, built, and shipped a fully functional app to the App Store.
The app is calledExercise Snacks for Health & Wellbeing, and it's free. It sends hourly movement reminders, offers exercises for different settings and mobility levels, and tracks your activity so you can watch those two-minute sessions add up across the day. She uses it herself every day, and she also published a companion book (free with Kindle unlimited).
Cognitive Engagement
Here's something worth noting: the process of learning to build the app may have been just as good for Kate's brain as the exercise snacks themselves. Research consistently shows that picking up unfamiliar, challenging skills is one of the most powerful ways to build cognitive reserve and support long-term brain health. It's why Learn is one of BetterBrain's 12 core brain health practices. Working through frustration, solving new problems, and learning something completely outside your comfort zone is exactly the kind of stimulation your brain thrives on. Kate came to BetterBrain looking for answers about movement and ended up giving her brain a workout in two completely different ways.
Why we wanted to share this
Because the science only matters when someone picks it up and does something with it. Kate worked with a coach, understood what her body and brain needed, and took one piece of her plan and turned it into something that could help thousands of other people move more throughout their day. That's exactly what this whole approach is designed to make possible.
Huge kudos to Kate. And hopefully her story inspires you to try something new, whether that's exercise snacks, a skill you've been putting off, or finally booking that first coaching session.
Know someone who might benefit from BetterBrain?
Share this referral link and they'll get Essentials labs (50+ biomarkers) for just $39 (normally $89), plus access to $0 coaching with insurance.
Grey Matters: One coach’s most effective brain health strategies
Meet Sarah Ferreira, MS, MPH, RD, IFNCP: Brain Health Coach
Sarah Ferreira, MS, MPH, RD, IFNCPis an integrative and functional dietitian with dual master's degrees in Nutrition and Public Health, plus additional training in applied neuroscience and brain health. Her clinical interests include dementia prevention, neurological conditions, thyroid and digestive health, and the psychology of eating behavior.
Sarah's career spans inpatient clinical nutrition, eating disorder treatment, community nutrition with WIC, and 1:1 and group work at the Cleveland Clinic Center for Functional Medicine. She's passionate about helping people build confidence through knowledge and celebrating strategic successes over time.
Outside of her professional life, Sarah can often be found with a stack of library books, at a flamenco dance class, or spending time outdoors with her young son. She believes the fullest life is best lived with strong black coffee, flavorful curries, and mango in just about any form.
Sarah's Top Recommendations
Her new favorite brain health technique:
"My new favorite brain health technique is supplementing with Magnesium L-Threonate, a form of magnesium with some evidence of the ability to cross the blood brain barrier more efficiently than other types. I love it because it supports clearer thinking, better focus, and a calmer nervous system without feeling sedating. It's become a simple daily ritual that I plan to keep!"
Here's one of our favorite magnesium picks.
A simple strategy that's been especially effective for clients:
"Sleep troubles are so frustrating, and make it much more difficult to focus, maintain healthy blood sugar, and keep energy levels up. A simple strategy I've been talking about with clients who struggle with sleep is lowering the room temperature at night.
As bedtime approaches, core body temperature should drop; a cooler environment reinforces this process and signals the brain that it's time to wind down. Sleeping in a cooler room, typically around 60 to 67°F, has been shown to promote deeper slow wave sleep and reduce nighttime awakenings. A cooler setting can also prevent overheating, which is a common disruptor of REM sleep. Altogether, adjusting the thermostat is a simple, evidence aligned way to improve both the depth and consistency of your sleep."
A mindset shift that makes a big difference:
"Shifting away from 'ideal or nothing' thinking can be incredibly freeing and supportive of long term success. When clients think in extremes like 'I need to be at the gym for 45 minutes in order to exercise,' or 'If I can't do this perfectly, it's pointless,' I encourage them to think about the next best step and adopt a mindset of purposeful experimentation as they try out new things.
Over time and with consistency, small wins accumulate and foster self compassion, shape our sense of self, increase motivation, and create a positive sense of control over our brain health."
Her go-to brain boosting ritual:
"My go to brain boosting ritual is early morning movement. In the winter, I notice the best benefits for mood and mental clarity with a challenging Pilates session, weight lifting, and indoor cycling. It feels like a major win if I can get it done before my toddler wakes up!"
What she's most excited about in brain health research:
"I'm really excited about the ongoing accumulation of evidence around nutrition and brain health. Studies increasingly show that long term, nutrient dense eating patterns can support memory, focus, and even slow age related cognitive decline. Key nutrients like omega 3 fatty acids, antioxidants, and choline appear to protect neurons, reduce inflammation, and support healthy brain signaling.
What I find especially uplifting is how practical and adaptable these findings are, both for personal habits and for guiding clients. Framing food as a tool for cognitive resilience makes healthy eating feel meaningful and empowering, rather than restrictive."
Content Corner
Huberman Lab: Nutrients For Brain Health & Performance
Bottom line: This Huberman Labs episode is a practical companion to what Sarah shared about nutrition and brain health. Dr. Andrew Huberman, Stanford neuroscientist, breaks down the specific nutrients proven to support brain function, both for immediate cognitive performance and long term brain health.
The episode covers ten science supported tools, starting with the fact that fat is the most important element for brain function because it provides the structural building blocks for neurons. Huberman explains that omega 3 fatty acids, particularly DHA, are essential for brain health, with foods like salmon, mackerel, and sardines being top sources. He recommends 1.5 to 2 grams of DHA daily for those not consuming enough fish.
Beyond omega 3s, he dives into choline (500mg to 1g daily), which supports focus by providing the substrate for acetylcholine, a key neurotransmitter. He also covers anthocyanins from blueberries (60 to 120 grams of fresh berries daily has been shown to enhance cognition in older adults), phosphatidylserine for reducing cognitive decline, and creatine for brain energy, particularly beneficial for those who don't eat meat.
The key insight? Huberman emphasizes that the goal is to get proper nutrients via food first, then use supplements as a backup. He also explores something fascinating: how we can actually rewire our food preferences toward healthier choices by understanding the gut brain connection and the psychology of taste. Our brains can learn to crave the foods that are good for us.
BetterBrain Takeaway:The nutrients Huberman highlights, omega 3s, choline, and antioxidants, are exactly the ones Sarah mentioned being excited about. Whether you're looking to optimize focus now or protect your brain for the long term, this episode offers specific, actionable guidance on what to eat and how much.
Grey Matters: What Sardinians can teach us about brain health
What Makes Sardinia Special
Sardinia is one of five validated Blue Zones, geographically defined areas with disproportionately high concentrations of people living past 100. The others are Okinawa (Japan), Nicoya (Costa Rica), Ikaria (Greece), Loma Linda (California), and Singapore (the most recent addition).
What makes Sardinia particularly fascinating is the male-to-female centenarian ratio: approximately one-to-one, unlike most populations where women vastly outnumber men among centenarians. This gender parity suggests environmental and lifestyle factors, not just genetics, drive exceptional longevity.
The Mediterranean Diet: What the Science Shows
The Mediterranean dietary pattern is central to Blue Zone longevity. Here's what actually matters:
Olive oil is the cornerstone. Extra virgin olive oil is linked to improved cognitive function and a lower risk of cognitive decline in elderly populations. The magic is in the polyphenols, compounds that reduce lipid peroxidation and increase cellular glutathione, enhancing protection against oxidative damage.
Fish and omega-3s provide neuroprotection. Omega-3 fatty acids abundant in fish and nuts have powerful anti-inflammatory properties. Mediterranean populations eat fish multiple times weekly.
Plant-based foods deliver antioxidant firepower. Vegetables, fruits, and whole grains are rich in flavonoids and bioactive compounds with antioxidant and anti-inflammatory properties.
Coffee and tea matter too. A recent JAMA study of 131,821 participants over up to 43 years found higher caffeinated coffee intake was associated with 18% lower dementia risk, with the sweet spot at 2-3 cups daily. Notably, decaffeinated coffee showed no protective effect, suggesting caffeine itself provides neuroprotection.
The complete lifestyle formula: Sardinians don't just eat well. They engage in constant movement through shepherding, farming, gardening, and walking rather than isolated gym sessions. They remain close with friends and family throughout their lives, gathering to laugh together. Laughter reduces stress, which can lower cardiovascular disease risk.
The diet works through multiple mechanisms, exerting protective effects through vasoprotective and neuroprotective pathways that deliver anti-aging benefits to both vascular cells and central nervous system cells. It counteracts mitochondrial dysfunction, oxidative stress, and chronic inflammation (the cellular processes driving brain aging).
Experience Sardinia's Secrets Firsthand with Dr. Annie Fenn
Dr. Annie Fenn is a physician, chef, and leading voice in brain-health nutrition. Through her Substack and bestselling book Brain Health Kitchen, she's made the science of brain-protective eating accessible and delicious for thousands of people. Her approach combines rigorous research with practical cooking techniques, making Mediterranean dietary patterns achievable in everyday life.
This October 12-18, 2026, Dr. Fenn is leading Sardinia's Secrets for a Long and Healthy Life, an immersive retreat in one of the world's original Blue Zones.
Set on the island of Sardinia, this experience blends science-backed education with pure Italian joy: trekking and e-biking, olive oil tasting, cooking with locals, and unforgettable meals rooted in the traditional Mediterranean pattern.
Along the way, you'll be learning practical tools from Dr. Fenn that you can apply to your own brain-healthy lifestyle back home. Learn more and reserve your spot here, or call 877-298-9677.
We're huge supporters of the impact Dr. Fenn is having in the brain health community. Her science-backed techniques align with what we believe about prevention and personalized nutrition. That's why we're thrilled to be a founding sponsor of her new podcast,The Brain Health Kitchen Podcast.This season features BetterBrain's own co-founder Cedric Gousseau, Chief Science Officer, Dr. Tommy Wood, and brain health coach Barbie Boules, among other guests, sharing their expertise on brain-healthy nutrition and lifestyle.
What You Can Do
You don't need to move to Sardinia to benefit (although Dr. Fenn's retreat seems like the perfect compromise). Here's how to implement these patterns on your own:
Build your diet around Mediterranean staples:
Use extra virgin olive oil as your primary fat (2-4 tablespoons daily). Eat fish 2-3 times weekly (salmon, sardines, mackerel). Fill half your plate with vegetables and fruits. Choose whole grains, beans, and legumes. Limit red meat to a few times monthly. Enjoy 2-3 cups of coffee or 1-2 cups of tea daily.
Move constantly: Take walking meetings. Use stairs, garden, cook from scratch. Build activity into daily tasks rather than treating exercise as something separate from life.
Prioritize social connection: Share regular meals with family and friends. Maintain multi-generational relationships. Laugh regularly.
Explore brain-healthy nutrition in your BetterBrain Dashboard. Get personalized guidance on implementing Mediterranean dietary patterns based on your biomarkers, genetics, and health goals.
Bottom Line
Sardinian longevity is about comprehensive lifestyle: Mediterranean dietary patterns rich in olive oil, fish, and plants; constant movement; deep social connections; and purpose. The evidence is strong, the mechanisms are understood, and the principles are implementable today.
Ready to live like a Sardinian and build your brain health foundation? BetterBrain helps you identify and implement the dietary and lifestyle interventions that matter most for your biology. Our coaches create personalized protocols based on your biomarkers, genetics, and health goals.
Grey Matters: The four Essential Techniques our coaches keep recommending
Move Practice: The post meal walk
Maggie works with clients across the metabolic-health side of our client base. The trend she keeps seeing: HbA1c and fasting insulin numbers creeping into pre-diabetic ranges, often without the client realizing it. Many of them are exercising, but most of them are not walking after meals.
"Ten minutes after each meal. That is the rule I get the highest compliance on, because nobody can argue they don't have ten minutes. And it does more than people expect."
The evidence behind post meal walks is broad and the bar to entry is low. A short walk after eating blunts the post-meal glucose spike. Repeated over months, it is one of the most reliable ways we have seen to shift HbA1c, fasting insulin, and the metabolic conditions that drive midlife brain atrophy. The cost is nothing, the schedule disruption is minimal, and the long-term payoff compounds. It is essential because it works for almost everyone.
Sleep Practice: Consistent wake time and morning light
Emily works with a large share of our clients who came to BetterBrain because of family history of dementia. The trend she keeps seeing: anxious clients arriving with long supplement lists, wanting to talk about pTau-217 and APOE4, while sleeping six or fewer hours a night.
"One night of four hours isn't really the question. The question is why someone is typically sleeping four or five hours at most. Patterns matter. What we identify from the first visit and where we end up is more than one night of poor sleep. Sleep is the foundation. Exercise goals, stress management, eating, they all land once sleep patterns are optimized."
The Essential Technique Emily points to first is in our Sleep Practice: a consistent wake time paired with morning light. The reason this is essential for almost everyone is the glymphatic system. Sleep is the period during which the brain runs its only clearance system, including the clearance of amyloid. A consistent wake time anchors the circadian rhythm, and morning light reinforces it. The evidence is strong, the intervention is free, and it works for clients in their 30s and their 70s.
Move Practice: Strength Training
Wendy works with many of our clients in their late fifties and sixties. The trend she keeps seeing: clients who are doing aerobic exercise faithfully, often three or four days a week, and skipping strength training entirely.
“I’m flexible with many aspects of a health plan, but strength training is one area I strongly encourage people not to overlook. The research connecting muscle mass and brain health after 50 is incredibly compelling, and maintaining strength now can have a major impact on long-term health and quality of life.”
Strength training is another Essential Technique in our Move Practice. The reason it is essential, not optional: muscle is the primary site of glucose disposal in the body, the pathways linked to neurogenesis are responsive to resistance training, and sarcopenia is one of the strongest predictors of cognitive decline in older adults. The evidence supports two sessions a week, moderate intensity, sustained for at least six months. Bodyweight work and resistance bands are enough to start. The technique is essential because everyone past 30 is slowly losing muscle, and the cost of skipping it is too high.
Supplement Practice: Methylated B Vitamins
Another trend we keep seeing across our client base: people arriving with homocysteine in the 11 to 14 range, told by their primary care that it is fine. The gap between what is flagged at most labs and what is optimal for brain health is one of the cleanest examples of where our framework differs from standard care.
The optimal range for homocysteine is under 9 μmol/L. Most labs flag a result only above 15. The 9 to 14 range is where a meaningful number of clients are quietly carrying elevated risk that has been waved off. A methylated B-complex moves the marker for the majority of clients within three months, and the cognitive payoff is real.
The Essential Technique in our Eat Practice is targeted methylated B-complex supplementation. The reason this is essential for almost everyone has to do with the underlying biology. Homocysteine is cleared through methylation pathways that depend on the active forms of folate, B12, and B6. A significant portion of the population carries variants of the MTHFR gene that reduce how well the body converts standard folic acid into the active form.
Methylated B-complexes deliver the active forms directly. For anyone over 40 thinking about long-term brain health, this is one of the highest-leverage interventions available.
What the pattern reveals
Across our coaches with different specialties and different client populations, the same Essential Techniques keep coming up. These are the techniques that consistently move the needle, regardless of who is doing them. What our coaches actually do day to day is build action plans that span the full technique library: prioritizing among the Essentials and layering in the context-dependent techniques that fit each client’s panel and life.
The Essentials are universal. The action plan is personal.
If you are thinking about long-term brain health, the Essential Techniques are the highest-leverage place to start. They are the techniques our clinical advisors backed because the evidence is strong and they work for almost everyone.
If you’d like a quick read on which Essential Techniques to prioritize based on what you are already doing, take the free Essential Scan. Open to anyone, whether you’re already a BetterBrain client or just starting.
If you’d like a deeper personalized action plan, BetterBrain coachingpairs you with a Brain Health Coach who builds the plan with you based on your biology and lifestyle.
How to Personalize Your Brain Health Plan With Your Own Data
How to Personalize Your Brain Health Plan With Your Own Data
Most brain health advice is useful, but it is also designed for the average person.
Sleep more. Move often. Eat a nutritious diet. Manage stress. Build strength.
These fundamentals matter. But they cannot tell you which risk factors deserve the most attention, what may be changing in your body, or whether your current routine is producing the results you want.
Personalized brain health guidance uses your own labs, health history, sleep, activity, habits, and goals to help determine where to focus first.
BetterBrain members can now bring more of that information into My Vault, the health data home inside the BetterBrain platform. You can upload previous lab results, connect wearable data, and import relevant health context from an AI assistant such as ChatGPT, Claude, or Gemini.
All three tools are available free across BetterBrain accounts.
Why Does Generic Brain Health Advice Have a Ceiling?
General health advice tells you what tends to help people on average. It cannot tell you which intervention is likely to matter most for you.
Two people can follow the same routine and have very different needs because they begin with different:
- Biomarker levels
- Genetics and family histories
- Sleep patterns
- Activity levels
- Medical histories
- Medications and supplements
- Diets, habits, and goals
One person may need to focus on improving sleep consistency. Another may already sleep well but have an elevated cardiovascular risk marker that deserves more attention. A third may be exercising regularly but not recovering adequately.
That is why personalization matters. It helps turn broad recommendations into clearer priorities.
Research has also found that multidomain brain health interventions tailored to individual risk profiles can produce better cognitive outcomes than general health information alone. You can read the randomized controlled trial published in Nature Medicine here.
What Is Personalized Brain Health Guidance?
Personalized brain health guidance applies current research to information about your own health.
Instead of simply telling everyone that sleep is important, personalized guidance can consider:
- How much you are actually sleeping
- Whether your sleep duration or consistency is changing
- How your sleep relates to your activity and recovery
- Whether your current protocol appears to be helping
- Which other risk factors may deserve attention
Personalization does not replace the fundamentals. It helps identify which fundamentals matter most for you, where to begin, and what to monitor over time.
How Does My Vault Help Personalize Your Brain Health Plan?
My Vault brings several sources of health information together inside your BetterBrain account.
You can use it to:
- Upload previous laboratory results
- Connect sleep and activity data from a wearable
- Import relevant health context from another AI assistant
Together, these tools give BeBe, BetterBrain’s AI brain health coach, a more complete picture of your health and goals.
Upload Past Lab Results and Track Changes Over Time
A single laboratory result is only a snapshot. The trend often provides more useful context.
If you have previous results stored in a patient portal, computer folder, email, or paper file, you can upload them to My Vault as a PDF or image. BetterBrain can extract the biomarker results and display them alongside your current numbers.
Tracking results over time can help you understand:
- Whether a biomarker is moving in the desired direction
- Whether a change is new or part of a longer pattern
- How your results respond to changes in your routine
- Whether an intervention appears to be working
- Which markers may deserve further discussion with your clinician
For example, a cholesterol result may appear acceptable when viewed alone. But seeing several years of results together could reveal that the number has been steadily increasing or improving.
Your brain health plan should respond to what is changing, not just what appeared on one test.
Link Your Wearable Data
Questionnaires capture what you remember. Wearables can capture what is happening each day.
If you use a fitness tracker or smartwatch, you can connect it to BetterBrain through the BeBe app and Apple Health. You choose which information you want to share, and you can change the permissions or disconnect the integration at any time.
Depending on your device and permissions, wearable data may provide useful context about:
- Sleep duration
- Sleep consistency
- Daily movement
- Exercise
- Heart rate
- Recovery patterns
- Changes in routine
This can make guidance more specific.
Instead of receiving another reminder that sleep is important, you may be able to see that your sleep duration is adequate but inconsistent, or that your activity has declined over the past several weeks.
The goal is not to obsess over every daily number. It is to recognize meaningful patterns that may otherwise be easy to miss.
Import Your AI Memory
Many people already use ChatGPT, Claude, or Gemini to discuss their health, routines, goals, and preferences.
You may have already told an AI assistant about:
- Your health history
- Current symptoms or concerns
- Injuries
- Medications and supplements
- Family medical history
- Exercise habits
- Diet
- Sleep
- Health goals
- How you prefer advice to be delivered
- Strategies you have already tried
You can now bring that context into BetterBrain instead of starting from the beginning.
Visit Import AI Memory inside My Vault. You will see a prompt that you can open or paste into the AI assistant you use. The assistant will organize the relevant information it knows about you. You can then review the response and paste it into BetterBrain.
The process takes about a minute.
Once imported, BeBe can begin with more context about your history, preferences, goals, and previous efforts.
How Is BeBe Different From ChatGPT, Claude, or Gemini?
General AI assistants draw from broad knowledge across an enormous range of subjects. Their responses are also largely shaped by what you choose to tell them in each conversation.
BeBe is built specifically for brain health. It is grounded in brain health research that has been reviewed and interpreted by BetterBrain’s scientists and clinicians.
BeBe can then apply that specialized knowledge to information within your BetterBrain account, including:
- Your laboratory history
- Wearable sleep and activity data
- Health profile
- Current brain health protocol
- Uploaded documents
- Coaching insights
- Imported health context
- Personal goals and preferences
The distinction is specialized brain health science combined with your personal data.
A general assistant may repeat common recommendations. BeBe is designed to help you understand how the evidence relates to your own risks, results, and priorities.
Is My Health Information Private?
Your imported information stays private to your account and is used to personalize your guidance.
You control what you upload, what wearable information you share, and whether you want to delete information later. Wearable permissions can also be changed or turned off at any time.
Only import information you are comfortable storing in your BetterBrain account.
How Do I Get Started With My Vault?
You do not need to complete everything at once.
Start with whichever option is easiest:
- Upload one previous lab report.
- Connect your wearable through the BeBe app and Apple Health.
- Import relevant health context from ChatGPT, Claude, or Gemini.
- Review your health profile and current protocol.
- Ask BeBe what patterns or priorities stand out.
All three personalization tools are available with a free Self Directed BetterBrain account.
Members who want to go further can also purchase laboratory testing through Blueprint or enroll in the BetterBrain Coaching Program.
Frequently Asked Questions About Personalized Brain Health Guidance
What is personalized brain health guidance?
Personalized brain health guidance applies scientific evidence to information about your individual labs, health history, sleep, activity, habits, risk factors, and goals. It helps identify which actions may deserve the most attention for you.
What is BetterBrain My Vault?
My Vault is the health data home within your BetterBrain account. It allows you to upload lab reports and other files, complete your health profile, record your current protocol, connect wearable data, and import relevant health context from another AI assistant.
Why should I upload previous lab results?
Previous results help establish a trend. Comparing multiple tests over time can show whether a biomarker is improving, worsening, or remaining stable.
What wearable data can BetterBrain use?
Available data depends on your device and Apple Health permissions. It may include sleep, activity, exercise, heart rate, and other daily health metrics.
Can I control which wearable information I share?
Yes. You choose which Apple Health categories to share and can update your permissions or disconnect the integration later.
What does importing AI memory mean?
Importing AI memory means asking ChatGPT, Claude, or Gemini to summarize relevant information it already knows about your health, preferences, habits, and goals. You can review that response before pasting it into BetterBrain.
Does BetterBrain automatically access my ChatGPT or Claude conversations?
No. You choose what to export, review the response, and manually paste it into BetterBrain.
How long does it take to import AI memory?
The process typically takes about a minute. BetterBrain provides a prompt that helps your existing AI assistant organize the relevant information.
Are the My Vault personalization tools free?
Yes. Uploading previous labs, connecting wearable data, and importing AI memory are available across BetterBrain accounts, including free Self Directed accounts.
Does BeBe replace a doctor?
No. BeBe provides educational brain health guidance and helps you understand your data and potential priorities. It does not replace medical diagnosis, treatment, or care from a licensed healthcare professional.
The Glymphatic System: Why Deep Sleep Is Your Brain's Best Cleanup Tool
Featured System: How Your Brain Takes Out the Trash
Every other tissue in your body has lymphatic vessels to carry away metabolic waste. For a long time the brain was thought to be the exception, with no obvious plumbing for the job. That changed in 2013, when researchers described what’s now called the glymphatic system: a network that uses cerebrospinal fluid to flush waste out of brain tissue, including amyloid-beta and tau, the proteins that accumulate in Alzheimer’s disease.
The finding that reshaped how we think about sleep came alongside it. Glymphatic clearance is not constant. It ramps up dramatically during deep, slow-wave sleep, when the spaces between brain cells expand and fluid can move through more freely. This is one of the clearest biological reasons that sleep is not optional maintenance. It is when a specific, measurable cleanup process actually runs.
So the existence of the system is well established. The question researchers have kept working on is mechanical: what physically moves the fluid?
What the newer research adds
A 2025 study in Cell from Maiken Nedergaard’s group (one of the labs behind the original glymphatic work) helps answer that question. In mice, the team showed that during deep sleep a small brainstem region called the locus coeruleus releases norepinephrine in slow, rhythmic waves, roughly one every fifty seconds. Each wave gently tightens and relaxes the blood vessels, and that slow oscillation appears to act like a pump, driving cerebrospinal fluid through the brain to move waste along.
It’s an elegant result because it connects three things we already knew were related (deep sleep, blood-vessel tone, and fluid clearance) into a single mechanism. It reframes deep sleep not as the brain idling, but as the brain running a coordinated pump.
Two points of rigor worth keeping straight, because they change how much weight any single study can carry:
- This is animal research. The norepinephrine-wave mechanism has been demonstrated in mice, whose sleep biology is a strong but imperfect model for ours. It tells us how the system likely works; it is not a human clinical trial.
- And the same study raised a careful question about sleep medication. The researchers found that zolpidem (the active ingredient in Ambien) suppressed these norepinephrine waves in mice and reduced fluid flow. That is a genuinely interesting signal, but it is a finding in animals about a mechanism, not evidence that a prescription harms people. If you take a sleep aid, this is not a reason to stop. It is a reason to make the underlying sleep quality a real conversation with your doctor.
Bottom Line: The glymphatic system and its dependence on deep sleep are well established. The newer work gives us a plausible engine for it, the slow norepinephrine rhythm of deep sleep, and a reminder that how you sleep, not just how long, is what lets the system do its job.
What this means for you
None of this requires a new gadget or supplement. It reinforces the fundamentals, and gives you a sharper reason to take them seriously.
Protect the deep-sleep window. Slow-wave sleep is concentrated in the first half of the night. A consistent wake time, morning light exposure, and a cool, dark room are the most reliable ways to protect it.
Be honest about alcohol and late meals. Both fragment the deep-sleep stages where clearance is most active. You may fall asleep fine and still lose the part of the night that matters most here.
Treat sleep as something you can measure. The same way we track a biomarker, sleep consistency and quality are worth paying attention to over time rather than guessing at.
Take loud snoring or daytime exhaustion seriously. These can signal sleep apnea, which repeatedly interrupts the deep sleep this system depends on, and it is both common and treatable. It’s worth flagging to a clinician.
Keep prescriptions in your doctor’s hands. If you use a sleep medication, bring the goal of better sleep quality to your prescriber rather than changing anything on your own.
Your BetterBrain coach can help you turn any of this into a specific, trackable Sleep Practice rather than a vague intention to "sleep better."
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