GreyMatters

Educational articles, BetterBrain resources, latest in brain health, and news about us. Written for you, with expertise (and love).

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July 21, 2025
4 mins

Grey Matters: Join BetterBrain for free!

Over the coming weeks, we'll highlight more of these powerful tools in our newsletters; but this week, we're starting with two of our foundational...

Over the coming weeks, we'll highlight more of these powerful tools in our newsletters; but this week, we're starting with two of our foundational features, breaking down Dr. Eric Topol's latest essay on Alzheimer's prevention, and sharing an amazing member success story.

Product Feature

Health Profile and Brain Health Arsenal

📋 Health Profile

Understand the 10 body systems that directly impact your brain function and dementia risk. Our comprehensive assessment reveals how your vascular, metabolic, inflammatory, and other key systems are affecting your cognitive health.

🏛️ Brain Health Arsenal

Access 140+ evidence-based techniques across 11 practices. Every technique has research showing it helps brain health, and we'll help you identify which ones matter most for your unique situation.

These tools work together to give you a complete picture. Your Health Profile shows you where you stand, while the Brain Health Arsenal shows you what to do about it. Think of it as your personalized roadmap to better brain health.

CONTENT CORNER

Revolutionary Advances in

Alzheimer's Prediction and Prevention

Bottom line: Recent breakthroughs in blood testing and AI prediction give us an unprecedented 20-year window to prevent Alzheimer's disease before symptoms appear.

Dr. Eric Topol's latest essay in Science magazine highlights game-changing developments in Alzheimer's prevention. The most significant breakthrough? The p-tau217 blood test can now detect Alzheimer's pathology years before symptoms appear - and lifestyle interventions during this window can dramatically alter disease trajectory.

Key Breakthroughs:

  • Blood-based prediction: p-tau217 testing is as accurate as brain scans but requires only a simple blood draw
  • 20-year prevention window: Alzheimer's proteins accumulate for decades before symptoms, giving ample time for intervention
  • 45% of cases are preventable: The Lancet Commission confirms that lifestyle factors can prevent nearly half of all Alzheimer's cases
  • Proven interventions: Exercise has been shown to substantially lower p-tau217 levels, similar to how statins lower cholesterol for heart disease

This research validates BetterBrain's approach: rather than waiting for symptoms, we use advanced testing to identify risk early and implement targeted lifestyle interventions. The 10 body systems we assess in your Health Profile directly correspond to the prevention strategies highlighted in this research.

BetterBrain Takeaway: The future of brain health isn't about treating disease after it appears - it's about precise prediction and personalized prevention starting decades earlier.

Member Spotlight

How small consistent changes can lead to mental clarity

"As a busy working mom, I never connected my constant fatigue and brain fog to my health metrics. The Health Profile revealed that several of my body systems were working against each other. My metabolic health was poor, inflammation was high, and my stress levels were through the roof.

Following the targeted recommendations from my Brain Health Arsenal, I focused on just three key areas. Within 6 months, my homocysteine dropped from 14.2 to 8.1 μmol/L, my hs-CRP went from 1.4 to .5 mg/L, and my resting heart rate variability improved by 32%.

But the real change was mental. I went from needing three cups of coffee to get through afternoon meetings to feeling sharp and focused all day. I finally understand how my body systems impact my brain performance."

— Michelle R., BetterBrain Member 

The key insight: Brain health isn't about one magic solution. It's about understanding how multiple body systems work together and addressing the specific risk factors that matter most for your unique biology.

July 8, 2025
5 mins

Grey Matters: TSH, women's brain health, and the hormone conversation

TSH is a crucial biomarker for brain health that's often tested for in standard medical care. Produced by your pituitary gland, TSH regulates...

 Featured Biomarker

TSH (Thyroid-Stimulating Hormone)

TSH is a crucial biomarker for brain health that's often tested for in standard medical care. Produced by your pituitary gland, TSH regulates thyroid hormone production - and optimal thyroid function is essential for cognitive performance.

Why it matters for brain health: Imbalanced TSH levels have been linked to cognitive decline and increased Alzheimer's risk. The thyroid hormones regulated by TSH are critical for maintaining synaptic connections and neuroplasticity.

How to improve it:Focus on thyroid-supporting lifestyle habits: ensure adequate sleep (poor sleep disrupts thyroid function), manage stress through meditation or yoga, and support thyroid health with key nutrients like Vitamin D and methylated B vitamins. Regular exercise helps optimize thyroid hormone sensitivity, while avoiding excessive processed foods and environmental toxins can reduce thyroid burden as well.

BetterBrain insight: TSH dysfunction often begins years before clinical symptoms appear, making it a powerful early warning system for cognitive decline. Many people dismiss brain fog and fatigue as "normal aging" when optimal thyroid function could restore mental clarity and energy levels.

While standard medical ranges for TSH can go up to 4.5-5.0 μIU/mL, maintaining TSH in the BetterBrain recommended optimal range (under 3 μIU/mL) is essential for cognitive protection, especially during midlife transitions.

You can read more about TSH and relevant techniques to improve your levels on our BetterBrain Dashboard.

Content Corner

Why Is Alzheimer's More Common in Women?

Bottom line: Women account for two-thirds of Alzheimer's cases, and while longevity plays a role, hormonal changes during menopause and caregiving stress may also contribute significantly to this disparity.

The widespread belief that women face higher Alzheimer's rates simply because they live longer is only part of the story. Recent research suggests that the dramatic 2x difference in prevalence has deeper biological roots.

One compelling explanation centers on menopause. The sharp decline in estrogen during this transition may remove a key protective factor for the brain. Supporting this theory, one prospective study found a 41% reduction in Alzheimer's risk among women who used hormone replacement therapy.

Social factors may also play a role. Women make up the majority of Alzheimer's caregivers, experiencing chronic stress that may impact their own cognitive health over time.

Understanding these gender-specific risk factors opens the door to more personalized prevention strategies for protecting women's brain health.

You can learn more about this topic in our Grey Matters blog post on gender disparities in Alzheimer's disease and in the next section below.

The Complex Reality of Hormone Replacement Therapy

Bottom line: Dr. Rachel Rubin's conversation with Peter Attia reveals the nuanced landscape of HRT and why there's no one-size-fits-all approach to women's hormonal health.

About the episode: Dr. Rubin uses a powerful analogy to explain the difference between male and female hormonal aging: while men experience a gradual decline in their hormonal "gas tank" over time, women face what she calls a "castration event" at menopause - their gas tank suddenly goes empty at around age 52.

The perimenopause challenge: Before menopause, women experience perimenopause - a chaotic period where "the gas tank is overfull, and then it goes to empty really quickly without warning." This erratic hormonal fluctuation explains why many women feel like they don't recognize themselves during this transition.

The medical system's failure: The conversation highlights how the misinterpretation of the Women's Health Initiative study led to widespread abandonment of HRT, leaving generations of women without proper hormonal care. This has created a knowledge gap among physicians and opened the door for unregulated hormone clinics.

Multiple approaches work: The discussion acknowledges that there are many schools of thought on hormone therapy, and different solutions work for different women. Key considerations include:

  • Timing matters: Starting HRT closer to menopause may offer different benefits than starting years later
  • Multiple options exist: From bioidentical to synthetic hormones, systemic to local therapies
  • Individual factors: Genetics, health history, and personal preferences all influence the best approach
  • Local therapy benefits: Vaginal estrogen therapy is often underutilized despite being safe and effective

BetterBrain Takeaway: The goal isn't to advocate for any single approach, but to ensure women have access to knowledgeable healthcare providers who understand that hormonal health is brain health. Whether through HRT, lifestyle interventions, or other approaches, addressing the hormonal chaos of midlife is crucial for cognitive protection in many women.

"When you give women information about how their bodies work, they make great decisions for themselves." —Rachel Rubin

June 16, 2025
3 mins

Grey Matters: Sleep, your brain's nightly reset button

What it is: Sleep quality encompasses not just duration, but the depth and consistency of your sleep cycles. Quality sleep is essential for memory...

 Featured Biomarker

Sleep Quality: The Foundation of Brain Health

What it is: Sleep quality encompasses not just duration, but the depth and consistency of your sleep cycles. Quality sleep is essential for memory consolidation, cognitive function, emotional regulation, and overall brain health.

Why it matters: Good sleep, particularly deep sleep, is essential for removing waste products from the brain, consolidating memories, and regulating mood. Studies show that chronic sleep deprivation leads to accumulation of beta-amyloid plaques—the hallmark of Alzheimer's disease. Your glymphatic system works primarily during deep sleep to flush out these toxic proteins. Disrupted circadian rhythms also negatively impact hormone levels like cortisol, creating a perfect storm for stress and cognitive decline.

How to improve it: We'll explore different evidence-based techniques in the next sections, but start by asking yourself these key questions:

  • Do you feel rested when you wake up? Do you feel excessively tired during the day?
  • Do you have difficulty falling asleep or staying asleep?
  • How much effort are you willing to put into improving your sleep?

BetterBrain Tip: Different techniques work for different people, so experimentation is key. Pick one or two tactics to start. If your sleep is very poor or not improving, consider speaking to a sleep specialist or joining a virtual CBT-I (Cognitive Behavioral Therapy for Insomnia) program.

You can read more about Sleep quality and relevant techniques to improve your sleep on our BetterBrain Portal.

CONTENT CORNER

The Matthew Walker Sleep Revolution

Bottom line:Sleep scientist Matthew Walker's research reveals that sleep isn't just rest time—it's when your brain performs critical maintenance that determines your cognitive future.

Matthew Walker—known as the "Sleep Diplomat"—is a wealth of knowledge when it comes to understanding and improving sleep quality. His groundbreaking research, detailed in his bestselling book "Why We Sleep" and his recent podcast episode with Jay Shetty, shows that sleep is when your brain's "dishwasher" kicks into high gear. During deep sleep, your glymphatic system increases activity by 60%, flushing out metabolic waste including those sticky amyloid proteins that accumulate in Alzheimer's disease.

Walker's studies reveal that just one night of poor sleep can increase amyloid accumulation by 25%. Chronic sleep deprivation doesn't just make you tired—it literally ages your brain faster.

The good news? Improving sleep quality can reverse many of these effects and significantly reduce dementia risk.

BetterBrain Takeaway: Sleep is the foundation upon which all other brain health interventions build. No amount of exercise or perfect nutrition can compensate for chronically poor sleep.

Sleep Optimization

Evidence-Based Strategies That Work

By now you should fully accept that sleep is incredibly important—so how do we improve it?

The Science: Sleep disruptions can accelerate cognitive decline, while quality sleep activates your brain's natural cleaning system. Research shows that people with consistent sleep schedules and good sleep hygiene have significantly lower rates of cognitive decline and better memory consolidation.

Getting Started: There are numerous evidence-based strategies to improve your sleep, and the best approach depends on your specific sleep challenges. Here are some of our favorites:

Quick Wins:

BetterBrain Insight: Most people notice improved energy levels, better concentration, and reduced brain fog within just 2-3 weeks of implementing consistent sleep practices.

You can access all of our Brain Health Arsenal techniques related to sleep quality on your BetterBrain dashboard here

June 2, 2025
6 mins

Grey Matters: Blood Sugar, Brain Health, and Training for Longevity

This week, we'll explore the powerful connection between metabolic health and brain function. We'll dive into HbA1c as a key biomarker for...

This week, we'll explore the powerful connection between metabolic health and brain function. We'll dive into HbA1c as a key biomarker for long-term blood sugar control, examine how refined carbohydrates impact your cognitive health, and share exercise wisdom from longevity expert Dr. Peter Attia to help maintain both body and brain health as you age.

 Featured Biomarker

HbA1c (Hemoglobin A1c)

What it is: HbA1c measures your average blood sugar levels over approximately 3 months, providing a clearer picture of your long-term glucose control than single-point glucose readings.

Why it matters: Even mildly elevated blood sugar can damage brain cells over time. Recent studies suggest that chronic hyperglycemia, often signaled by elevated HbA1c, may have a significant role in the onset and progression of Alzheimer's disease and other forms of dementia. High blood sugar creates oxidative stress and inflammation, impairs blood flow in the brain, and leads to neuronal damage that affects cognitive function.

How to improve it: Focus on limiting refined carbohydrates and added sugars, while incorporating regular physical activity into your routine. Both resistance training and cardio are effective at improving insulin sensitivity. Ensure adequate sleep (poor sleep raises blood sugar) and consider time-restricted eating, which can improve glucose metabolism even without changing what you eat. 

Key insight: Monitoring HbA1c is critical because glucose dysregulation often begins 10-15 years before a diabetes diagnosis. This "silent" metabolic dysfunction can damage your brain long before clinical symptoms appear.

BetterBrain Tip: HbA1c provides an average picture of your glucose over time, but doesn't show the daily spikes and fluctuations that can be equally damaging. Consider pairing HbA1c monitoring with occasional continuous glucose monitoring (CGM) to capture the full picture of your metabolic health.

You can read more about HbA1c and relevant techniques to improve your levels on our BetterBrain App.

Technique Spotlight

Control Sugar And Refined Carb Intake

Think refined carbs and sugars are just bad for your waistline?

Think again. These foods create blood sugar spikes that can silently damage your brain over time, even if you're not overweight or diabetic.

The Science: Refined carbohydrates and sugar intake is closely associated with several systemic diseases and particularly linked to type II diabetes, which is a major risk factor for AD. Besides reducing the energy available to your brain, diabetes disrupts the blood vessels in your brain and causes breakdown in the blood-brain barrier, which is essential in maintaining the brain's highly regulated environment.

The Simple Solution: Reduce the presence of foods with high sugar (e.g., breakfast cereals, candy, flavored yogurts) and refined carbs (e.g., white bread, white rice, pastries). Be sure to also stay mindful of sugary beverages like sodas, energy drinks, processed fruit juices, and sports drinks.

Quick Tips:

  • Replace refined grains with whole grains (brown rice, quinoa, oats)
  • Choose whole fruits over fruit juices
  • Read food labels for hidden sugars (ingredients ending in "-ose")
  • Pair carbohydrates with protein and healthy fats to slow glucose absorption
  • Begin meals with protein and vegetables before consuming any carbs

BetterBrain Insight: Most people notice improved energy levels, better concentration, and reduced brain fog within just 2-3 weeks of reducing refined carbs and sugar intake.

CONTENT CORNER

Training for The Centenarian Decathlon with Peter Attia

Bottom line: Dr. Peter Attia's concept of the 'Centenarian Decathlon' offers a powerful framework for maintaining cognitive and physical function throughout life, emphasizing preparation for what he calls the "marginal decade" – the period where maintaining independence becomes challenging.

About the episodeIn this episode of The Drive, Dr. Attia shared his perspective on training for longevity: "I would never want anybody to come away from this thinking, 'I'm too old to do anything about it.' I think as long as you're breathing, you have a chance to do something about it."

 

The Four Pillars of Training:

  1. Zone 2 cardio – Low-intensity, steady-state exercise that builds cardiovascular efficiency and mitochondrial health. This type of exercise has been shown to improve brain blood flow, reduce inflammation, and enhance neuroplasticity.
  2. VO₂ max training – Higher intensity interval training that builds cardiorespiratory fitness, a key predictor of cognitive health. Research shows people with higher VO₂ max scores have better cognitive function in later life.
  3. Stability – Balance and coordination exercises that become increasingly important with age. Falls are a leading cause of disability in older adults, and stability training helps preserve independence.
  4. Strength training – Resistance exercise to maintain muscle mass and function. Stronger muscles support better mobility, metabolism, and surprisingly, better cognitive function through various signaling pathways.

Minimum effective dose: Dr. Attia suggests that even modest amounts of exercise across these four domains can yield significant benefits. For those just starting, aim for:

  • 30 minutes of Zone 2 cardio 2-3x/week
  • 1 session of high-intensity intervals weekly
  • 2 strength training sessions weekly
  • Daily balance/stability work (even 5 minutes helps)

Brain health connection: Exercise is one of the most powerful interventions for brain health, working through multiple mechanisms:

  • Increases BDNF (brain-derived neurotrophic factor)
  • Improves insulin sensitivity
  • Enhances cerebral blood flow
  • Reduces inflammation
  • Promotes healthy sleep patterns

BetterBrain Takeaway: Each of these mechanisms directly counteracts processes involved in cognitive decline, making regular, varied exercise a cornerstone of any brain health protocol. 

May 12, 2025
5 mins

Grey Matters: How Your Body's Defense System Impacts Brain Health

This week, we're exploring the critical connections between inflammation and brain health: how inflammatory markers reveal your cognitive risk...

This week, we're exploring the critical connections between inflammation and brain health: how inflammatory markers reveal your cognitive risk profile, why omega-3 fatty acids serve as powerful anti-inflammatory protection, and what environmental factors like air pollution mean for your neurological well-being.

From biomarkers to nutritional interventions to environmental awareness, discover how understanding and managing inflammation today shapes your cognitive future.

Featured Biomarker

Inflammation: The Silent Signal of Brain Risk

What it is: Inflammation is your body's natural response to injury and infection, but when it becomes chronic, it can significantly impact brain health. Several key biomarkers help assess your inflammatory status:

  • hs-CRP (high-sensitivity C-reactive protein): A liver-produced protein that increases when inflammation is present. 
  • Homocysteine: An amino acid whose elevated levels (above 11 μmol/L) are linked to both inflammation and cognitive decline. 
  • Uric Acid: While primarily associated with gout, elevated uric acid can indicate systemic inflammation that may affect brain tissues.
  • Periodontal Disease: Often overlooked, gum inflammation has been linked to increased risk of dementia, highlighting the mouth-brain connection.

Why it matters: Chronic inflammatory conditions such as psoriasis, lupus, asthma, and COPD are associated with systemic inflammation, which is increasingly recognized as a significant factor in cognitive decline and Alzheimer's disease.This inflammation reduces blood flow and oxygen to brain cells, potentially accelerating the formation of neurotoxic beta-amyloid plaques while increasing oxidative stress that damages neurons over time.

How to improve it: Begin with an anti-inflammatory lifestyle approach:

  • Regular moderate exercise (avoiding excessive intensity which can trigger inflammation)
  • Stress management through meditation, yoga, or deep breathing
  • Adequate sleep (7-8 hours) to allow your body's natural anti-inflammatory processes to function
  • An anti-inflammatory diet rich in colorful fruits, vegetables, and omega-3 fatty acids

BetterBrain Tip: Tracking inflammatory markers like C-reactive protein (CRP) and homocysteine can objectively monitor your progress in reducing systemic inflammation.

  

Learn more about this brain health domain and others on our BetterBrain Portal.

Technique Spotlight

Omega-3: Nature's Anti-Inflammatory Brain Protection

Looking for a powerful intervention to combat inflammation? Omega-3 fatty acids might be your perfect match.

The Science: Omega-3 fatty acids, primarily EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), are crucial for brain health and provide powerful anti-inflammatory effects. DHA is particularly important as it makes up about 40% of the polyunsaturated fatty acids in the brain and remains vital for brain development and function throughout life.

The anti-inflammatory properties of omega-3s may protect against neuroinflammation and subsequent cognitive decline. Numerous studies have shown that higher omega-3 levels are associated with better cognitive function and reduced risk of Alzheimer's disease. 

Getting Started: There are two primary ways to boost your omega-3 intake:

  1. Supplement with Fish Oil: High-quality fish oil supplements provide concentrated doses of EPA and DHA. Look for products that have been third-party tested for purity and potency.
  2. Consume Omega-3 Rich Foods: Regular consumption of fatty fish (salmon, mackerel, sardines), walnuts, flaxseeds, and chia seeds can significantly increase your omega-3 levels. Aim for at least two servings of fatty fish per week.

You can read more about Omega-3 fatty acids on our BetterBrain Portal or in our Grey Matters post here

CONTENT CORNER

Clearing the Air: Pollution's Hidden Toll on Brain Health

Bottom line: Long-term exposure to fine particulate air pollution (PM2.5) has been linked to increased amyloid plaques in the brain, suggesting a potentially significant risk factor for Alzheimer's disease.

When you think of air pollution, you probably think of lung health. But emerging research from the Emory Healthy Brain Study reveals these microscopic particles may be silently affecting your brain. PM2.5 particles are so tiny (about 30 times smaller than a human hair) they can bypass your body's defenses, enter your bloodstream, and potentially reach your brain.

The study found that people with higher exposure to PM2.5 over one to three years showed biomarker patterns consistent with greater amyloid accumulation in the brain - one of the hallmarks of Alzheimer's disease. Most concerning, these effects were observed even at pollution levels currently considered "safe" by environmental standards.

The good news? Simple protective measures can help. Using home air purifiers, wearing masks on heavily polluted days, and staying indoors when air quality is poor can reduce your exposure. As we learn more about environmental factors in brain health, addressing air quality becomes not just an environmental issue but a brain health strategy.

You can read more about this topic in our Grey Matters blog post on air pollution and brain health.

May 5, 2025
3 mins

Grey Matters: BetterBrain Featured in Nature for Leading the Revolution in Alzheimer's Detection and Prevention

Bottom line: Nature's feature on blood-based Alzheimer's testing examines how companies like BetterBrain are disrupting traditional healthcare...

CONTENT CORNER

Nature Spotlight: "Faster, cheaper, better: the rise of blood tests for Alzheimer's"

Bottom line: Nature's feature on blood-based Alzheimer's testing examines how companies like BetterBrain are disrupting traditional healthcare models by bringing laboratory-grade diagnostics directly to consumers, potentially reshaping how we approach brain health on a global scale.

The article presents a balanced view on a crucial turning point in Alzheimer's research—the shift from viewing these tests as purely clinical tools to seeing them as empowerment mechanisms for individuals who want to be proactive about their brain health. This transition mirrors other healthcare domains where consumer access to sophisticated diagnostics has accelerated prevention efforts.

The key insight? 

What struck us most in the Nature coverage was their recognition of the ethical frameworks being established around consumer testing. As the article points out, providing test results without comprehensive support and actionable guidance could cause more harm than good.

BetterBrain's approach—combining advanced testing with personalized guidance, clinical referrals when needed, and ongoing support—was noted as an emerging model that addresses these complex considerations. The article suggests that as these technologies evolve, companies that prioritize both scientific rigor and responsible implementation will likely define the standard for the industry.

This Nature feature is just one of many recent media spotlights on pTau-217 as it becomes more accessible to the public. You might also be interested in this compelling CNN report highlighting a remarkable case study of someone who reversed their Alzheimer's trajectory after early detection and targeted interventions. These stories underscore the transformative potential of early detection tools like pTau-217.

You can read the full Nature article here to see how BetterBrain and other innovators are transforming Alzheimer's detection and prevention.

 Featured Biomarker

pTau-217: Seeing Alzheimer's Before Symptoms Start

What it is: pTau-217 (phosphorylated Tau-217) is a protein that becomes abnormally phosphorylated in Alzheimer's disease. Found in blood tests, it provides a minimally invasive method for early detection of brain amyloid with high specificity and sensitivity.

Why it matters: This revolutionary test can detect Alzheimer's pathology up to 20 years before symptoms appear, completely changing our approach to brain health. By identifying tau tangles (a hallmark of Alzheimer's) early, you gain valuable time to implement strategies that may slow or even stop progression.

How to improve it: Unlike most biomarkers, pTau-217 isn't really something you directly improve - it's a powerful measurement tool. If your levels are elevated, you can work with health experts to implement targeted interventions ranging from lifestyle changes to qualification for medications like anti-amyloids that work better when started earlier.

You can read more about pTau-217 and relevant techniques to improve your levels on our BetterBrain Portal.

Technique Spotlight

Why No Single Technique Addresses pTau-217

When we started BetterBrain, we were driven by personal experiences with Alzheimer's in our families. We learned firsthand that effective brain health isn't about any single marker or intervention – it's about understanding the complete picture.

This is why we offer pTau-217 only as part of our comprehensive BetterBrain check-up, not as a standalone test. While this biomarker can detect Alzheimer's pathology years before symptoms, it doesn't tell you why those changes are happening or what to do about them.

The real power comes from combining this advanced test with our full panel of 50+ biomarkers to create a thorough understanding of your unique biology – identifying the specific factors in your blood work, lifestyle, and genetics that might be contributing to your risk.

Our mission is to give you this complete picture, along with practical guidance to address your personal risk factors. Because with brain health, knowledge truly is power – but only when it leads to meaningful action.

You can learn more about pTau-217 on our wesbite here

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